CCM Hockey and the "Speed Freak" showcase the highly anticipated RBZ skate

2013 CCM Speed Camp

More than 60 young players participated in the 2013 CCM Speed Camp (CNW Group/CCM Hockey)

Besa "Speed Freak" Tsintsadze in action (CNW Group/CCM Hockey)

CCM Speed Camp provides international pee-wee caliber players with a one-of-a-kind opportunity to try-on the RBZ before its release with Besa "The Speed Freak" Tsintsadze

QUEBEC CITY, Feb. 24, 2013 /CNW Telbec/ - Today, legendary hockey equipment manufacturer CCM launched its first ever CCM Speed Camp in Quebec City, with over 60 select pee-wee level players from all over the globe. With the city once again hosting the Quebec International Pee-Wee Hockey Tournament, CCM gave the opportunity to a few local and European players to join the brand's power-skating clinic and be the first to tear up the ice in the soon-to-be-released CCM RBZ skate.

Besa Tsintsadze, current skating consultant for the Boston Bruins, was on the ice for a freakishly fast power skating demonstration that left both Speed Camp partakers and fans in awe. The Russian "Speed Freak" previously acted as a speed coach for NHL superstars Sidney Crosby and Pavel Datsyuk.

The CCM Speed Camp is a five-hour takedown of the hockey brand's Skills Camp, which usually takes place over a full day. Last year's Skills Camps were very well received - CCM predicts it will double its number of participants to 2,500 for 2013. "We wanted to offer the same kind of experience to these kids in a condensed format and coach them through unique on and off-ice sessions so they can literally become better hockey players within a few hours. Hockey is no longer all about being in the rink; players also need to know how to train and eat properly in order to reach that next level. CCM takes pride in helping these kids attain their goals while offering them high-quality products to facilitate that," said Glen Thornborough, Vice President of Global Marketing for Reebok-CCM Hockey.

Today marked the first time the new RBZ skate was in the public eye before it becomes available at retail later in the year. The RBZ skate promises Speed to the Extreme with the help of new innovative technologies, such as the new SpeedBlade + 4.0 holder. Created to help provide extreme speed, this revolutionary blade holder increases turning radius by up to 10% for one of the most aggressive angles of attack in hockey. "The all new CCM RBZ skate, designed in conjunction with some of today's best young superstars in hockey such as Gabriel Landeskog and Ryan Nugent-Hopkins, was developed to provide elite players with one thing… extreme speed! The RBZ has amazing new technologies such as a composite boot and a brand new holder that will satisfy the most demanding skaters in the world," said Philippe Dubé, President and CEO of Reebok-CCM Hockey.

CCM's SpeedCore technology also found its way into the skate, adding pro-level stiffness to maximize reaction speed and explosiveness. All new custom insoles for low, medium or high-arched feet provide full contact between the foot and the skate, stimulating greater reaction in the foot muscles for enhanced speed on the ice.

The CCM RBZ skate will be available later in 2013. For additional details, please refer to the technical sheet joining this release.

#CCMSpeedCamp

About Reebok-CCM Hockey

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and Gabriel Landeskog.  Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, and several NCAA and national teams. For more info, visit: www.reebokhockey.com and www.ccmhockey.com

Video with caption: "2013 CCM Speed Camp". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130224_C7993_VIDEO_EN_24024.mp4&posterurl=http://photos.newswire.ca/images/20130224_C7993_PHOTO_EN_24024.jpg&clientName=CCM%20Hockey&caption=2013%20CCM%20Speed%20Camp&title=CCM%20HOCKEY%20%2D%20CCM%20Hockey%20and%20the%20%22Speed%20Freak%22%20showcase&headline=CCM%20Hockey%20and%20the%20%26quot%3BSpeed%20Freak%26quot%3B%20showcase%20the%20highly%20anticipated%20RBZ%20skate

Image with caption: "More than 60 young players participated in the 2013 CCM Speed Camp (CNW Group/CCM Hockey)". Image available at: http://photos.newswire.ca/images/download/20130224_C7993_PHOTO_EN_24020.jpg

Image with caption: "Besa "Speed Freak" Tsintsadze in action (CNW Group/CCM Hockey)". Image available at: http://photos.newswire.ca/images/download/20130224_C7993_PHOTO_EN_24022.jpg

SOURCE: CCM Hockey


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Exacto Communications
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bcote@exacto.ca