Global manufacturer and distributor of high quality infection control products proudly unveils a new global brand identity

New Medicom Logo (CNW Group/Medicom Inc.)

New Global Visual Language - (CNW Group/Medicom Inc.)

MONTREAL, Feb. 21, 2013 /CNW Telbec/ - A.R. Medicom® Inc. celebrates 25 years as a leading manufacturer and distributor of high quality infection control products with the unveiling of a new global brand identity that reflects the Company's position as a worldwide organization and elevates the brand to assert the organization's leadership status in the category.

To create a new brand identity, Medicom commissioned Spring Design Partners, an award-winning and innovative New York based design agency to help develop a cohesive visual brand identity and architecture that would embody the vision and mission of the organization and remain relevant as the Company continues to expand globally.

"We are bringing Medicom to a new level by incorporating our fundamental values of pride, trust and quality into our brand design principles," explains Gayle Padvaiskas, Marketing Director. "The more our message and visual identity build a story that resonates with our consumers, the more effective we will be in captivating them and in building loyalty for the Medicom master brand and range of sub brands."

At the centre of the new branding strategy is a focus on the main values of the organization. The word mark retains the iconic signature blue with a modern twist, symbolizing depth, stability and trust.  New blue and green hues have been added to convey energy, safety and protection.

The updated, timeless and proprietary font is representative of the strength of the Company's relationships with trusted partners and customers, which has been coupled with a new icon. The icon is specifically designed as a knot, an ancient heraldic symbol of longevity, commitment, and permanence. Each loop represents the core corporate values of trust, pride and quality, which come together to form a shield to represent the Medicom focus on protection.

Overall the new visual identity and logo lock up represent the Medicom commitment to relationships and leverage a balanced and methodical use of color and light to deliver a sense of vitality.

Commenting on the Medicom global identity, Ronald Reuben, Founder and CEO, said, "After 25 years of success, our new brand identity marks the beginning of the next chapter for our organization and it represents a fantastic opportunity for us to do something historic and game-changing. Being aligned under a global vision, mission, and value set will lead the Company in one direction and guide the team to strive for a bright future with concerted efforts in the years to come."

"Given the competitive landscape and history of Medicom, we have a unique opportunity to differentiate ourselves within the infection control category," said Mr. Reuben. "The strategic rationale and visual identity signals our commitment to take on global challenges. It will be used as a vehicle to share our message of the pride we take in the protection we offer to the world's health care community."

The new identity will be officially unveiled at the International Dental Show on March 12, 2013 in Cologne, Germany which will kick off a year-long celebration of the Company's 25th anniversary in business. The visual identity will be rolled out through packaging, on-line, advertising, communications and other vehicles.

The Medicom commitment is to help make the world safer and healthier by offering consistent, reliable protection. Products are made with carefully selected materials and engineered to offer protection the world can count on. Medicom is dedicated to offering the best quality products available and has been providing peace of mind to health care professionals for 25 years.

Medicom. Proud maker of Safe® Brands.
Medicom. Pride in Protection™.

About Medicom®
Founded in 1988, A.R. Medicom® Inc. is a Global Health Care company headquartered in Montreal, Quebec with operations in over 50 countries, including Canada, the United States, the Netherlands, France, China, Taiwan and Japan. Medicom is dedicated to the manufacture and distribution of infection control, single use, and preventive products for medical, dental, industrial, veterinary and laboratory markets. The DNA of Medicom is built upon the values of the founder, Mr. Ronald Reuben which are based on persistence, honesty, trust and transparency.

About Spring Design Partners
Spring Design Partners is a creatively driven brand design consultancy that leverages design as a strategic business tool.  We believe in the power of design to engage, inspire, transform and lead, and we are experts at leveraging design to create a competitive advantage.  www.springdesignpartners.com

Image with caption: "New Medicom Logo (CNW Group/Medicom Inc.)". Image available at: http://photos.newswire.ca/images/download/20130221_C7584_PHOTO_EN_23968.jpg

Image with caption: "New Global Visual Language - (CNW Group/Medicom Inc.)". Image available at: http://photos.newswire.ca/images/download/20130221_C7584_PHOTO_EN_23970.jpg

SOURCE: Medicom Inc.


For further information:

Gayle Padvaiskas
Marketing Director
Communications
A.R. Medicom® Inc.
+1 (514) 636-6262 ext. 2250
gpadvaiskas@medicom.ca
www.medicom.com