LEGOLAND® Discovery Centre Toronto Invites Media to Press Preview

TORONTO, Feb. 21, 2013 /CNW/ -

What: LEGOLAND® Discovery Centre Toronto is inviting the media to preview the attraction
before LEGO® fanatics walk in for the first time. The twelve Junior Construction Panelists
will be in attendance at the press preview, along with approximately 100 kids from the
Toronto area. The media will be able to capture the kids' first reactions as they enter
each area of the attraction.
   
Visuals:





The following visuals will be available:
  • Kids entering LEGOLAND Discovery Centre the first time.
  • The completed Toronto MINILAND® with  LEGO models of iconic Canadian landmarks, including a section featuring Niagara Falls.
  • Employees interacting with kids and helping them build.
  • Kids racing their LEGO race cars down the race tracks.
  • Kids riding on our two LEGO-themed rides.
  • Master Model Builder Graeme Dymond leading LEGO workshops.
   
When/Where:


Thursday, February 21, 2013
11:00am - 1:00pm
Vaughan Mills Mall
Entrance 4
   
Interviews: Graeme Dymond, LEGO Master Model Builder and Lara Hannaford, Marketing Manager
of LEGOLAND Discovery Centre Toronto will be available for interviews, as well as local
children.
   
About: LEGOLAND Discovery Centre Toronto is a 34,000 square-foot indoor attraction featuring
more than 3 million LEGO bricks, geared towards children ages 3-10 and their families. 
Its range of interactive attractions will include hands-on play areas, a 4D cinema, master
classes led by Master Model Builders, two LEGO rides, special party rooms and MINILAND
— the venue's signature re-creation of landmark locations and buildings throughout Toronto
and the GTA, made entirely out of LEGO bricks.  For more information visit http://www.legolanddiscoverycentre.ca.
Follow us at http://www.facebook.com/LDCToronto and https://twitter.com/LDCToronto
LEGOLAND Discovery Centre is a part of the Merlin Entertainments Group.

 

 

SOURCE: LEGOLAND Discovery Centre

For further information:

Media Contact:
Sadie Chapple
schapple@enterprisecanada.com
289-686-2335