Pharmaceutical Market Research - Leger acquires Toronto-based firm Researchology

MONTREAL, Feb. 14, 2013 /CNW Telbec/ - Leger - The Research Intelligence Group is pleased to announce its recent acquisition of Researchology, a Toronto market research firm specializing in the pharmaceutical sector.

Researchology is recognized for the quality of its customized qualitative and quantitative product research for a number of major North American pharmaceutical companies. The firm's two partners, Rachelle Deshaies and Sergey Veselovsky, have joined the management team of Leger Toronto, which includes vice-presidents Dave Scholz, MA Psychology and Dr. Chuck Chakrapani.

"With the acquisition of Researchology, we are strengthening our market research positioning in Toronto and Canada. Both organizations have complementary aspects and form the best team of leading-edge researchers in the country, all under the same roof. The arrival of Rachelle Deshaies and Sergey Veselovsky, two renowned researchers, brings unique expertise to the pharmaceutical markets," specified Jean-Marc Léger, President and CEO of Leger.

"Our clients will have access to the best of both worlds: industry expertise together with Leger's comprehensive offer. We are excited to join Leger as we share a focus on innovation and quality insights that ultimately ladder up to better marketplace positioning for our clients," said Ms. Deshaies and Dr. Veselovsky.

Note that this acquisition is Leger's eighth (8th) in the past fifteen years in Canada, the United States and Switzerland, including the acquisition of Agility Metrics in December, a firm specializing in customized technological solutions to measure customer experience.

About Leger
Founded in 1986, Leger is the leading Canadian-owned market research and polling firm with 600 employees throughout its offices in Canada, the United States, and Switzerland. Leger also owns legerweb.com, the largest Internet panel in Canada, with over 400,000 members. Leger works with prestigious clients such as Merck, Pfizer, Nestle, Johnson & Johnson, Jean Coutu, Uniprix, Familiprix, Sears, BMO, BlackBerry, LG, Samsung, ATB Financial, Credit Swiss, PwC, Migros, Videotron, SAQ, Hydro-Quebec, the Government of Canada and Westjet. For more information, visit leger360.com.

Jean-Marc Léger is also President of the Worldwide Independent Network (WIN) of Market Research, the world's most important polling and market research firms association, with members in 72 countries and on every continent.

SOURCE: Leger Marketing

For further information:

Éric Chalifoux
Leger - The Research Intelligence Group
echalifoux@leger360.com
514 982-2464 | 514 885-4438