Sears Canada welcomes Carter's and OshKosh B'gosh

Sears is the first Canadian in-mall retailer of the children's wear brands

TORONTO, Feb. 12, 2013 /CNW/ - Sears Canada Inc. (TSX: SCC) announced today the addition of the Carter's family of baby and children's wear brands to Sears.  The launch of the well loved Carter's and OshKosh B'gosh labels will be celebrated starting on Friday, February 15th, in the Baby's Room at Sears locations across Canada. The summer collections will feature jungle graphics and stylized animal prints for pint-sized fashionistas.

"We're excited to welcome Carter's and OshKosh to Sears Canada," said Calvin McDonald, President and CEO, Sears Canada. "The thoughtful design details and quality craftsmanship found in each collection make a great addition to our environment in The Baby's Room."

Known for its colourful prints, cute characters and innovative design elements, the Carter's collection will range in size from newborn-24 months for babies and children up to size 7, from $7-$24. Famed for its overalls and structured playwear, the OshKosh B'gosh collection will range in size from newborn-24 months for babies and children 2T-5T, from $7-$24. The collection will be available at 79 Sears locations across Canada, as well as online at Sears.ca.

"Partnering with Sears Canada to launch our first Canadian in-mall retail effort  was a natural fit for us because of the strong family-focus and storied history behind both of our brands," said Kevin Corning, Executive Vice President, International for Carter's.  "We are pleased to expand our relationship with Sears into Canada as we make our iconic brands more accessible to consumers outside the United States."

At Sears Toronto Eaton Centre, the launch will be celebrated with a Family Day February 18th event at Sears The Baby's Room. Families can enjoy kid-friendly refreshments and entertainment while they shop for all things kids & baby.

About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 196 corporate stores, 269 hometown dealer stores, 12 home services showrooms, over 1,500 catalogue and online merchandise pick-up locations, 102 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

About Carter's, Inc.
Carter's, Inc. is a leading provider of apparel and related products exclusively for babies and young children.  The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace.  These brands are sold in leading department stores, national chains, and specialty retailers in the United States, Canada, and internationally; through over 600 Company-operated stores in the United States and Canada; and on-line at www.carters.com and www.oshkoshbgosh.com .  Carter's is headquartered in Atlanta, Georgia.  Additional information may be found at www.cartersoshkosh.ca and www.carters.com.

SOURCE: Sears Canada Inc.

For further information:

Contact for Media:

Janine Allen
Sears Canada, Brand Media Relations and Communications
(416) 941-4097
jalle24@sears.ca