Valpak® Expands Position in Canada, Adding Strength in Circulation, Territories
LARGO, Fla., Feb. 4, 2013 /CNW/ - Valpak, a leader in local print and digital coupons will expand its print circulation and footprint in Canada, beginning immediately. In collaboration with Valpak of Toronto East, 360,000 additional homes in the greater Toronto area will begin mailing each month starting in April, in addition to the current 80,000 household circulation.
"This is the first step in embarking in our collective effort to expand our position in Canada as a leader in print and digital marketing solutions," said Michael Vivio, president of Cox Target Media, provider of Valpak. "Having a strong presence in Toronto is a key component to expanding our circulation throughout the rest of Canada."
Currently, Valpak has eight franchises in Canada, with a circulation of 7 million households. The Valpak growth strategy calls for increasing circulation by 2.7 million households in 2013, and further increases in 2014 and 2015.
In addition to Toronto, other major target markets in Canada that Valpak is seeking for immediate development are Vancouver, Calgary, Winnipeg, Halifax and Montreal.
Establishing the Toronto area also will allow for more regional and national sales opportunities that will not only affect Canadian franchisees, but will open the door for inter-market content from Canada into the United States and vice versa. Valpak is also looking to increase its online and digital content with national Canadian companies as well as local and national partnerships.
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 48 states and several Canadian provinces, including Burlington, Hamilton, Niagara, Ottawa, Toronto East in Ontario, Gatineau in Western Quebec, Saint John in New Brunswick, and Edmonton in Alberta. In addition, Valpak has just awarded a franchise for the Kitchener-Waterloo-Cambridge-Guelph and London, Ontario markets which will begin mailing later this year.
In addition to its flagship Blue Envelope®, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are integrated into the new Apple Passbook®, Valpak Deals®, QR codes, online coupons and SMS/text messaging to reach consumers at home and on-the-go.
Since its launch in 1968, The Blue Envelope has been broadly recognized and trusted, and has not missed a mail date in 44 years. Valpak's state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, FL, makes it possible for the company to mail to more than 500 million homes in North America.
Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired www.Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and www.Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000 and a minimum net worth of $150,000.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with http://www.Valpak.com, an online site for free coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as mobile coupon app for smartphone platforms For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Cox Target Media, providers of Valpak, a leading North American direct marketing company and Savings.com, a leading online coupon site and community. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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