Canadians Busy Little Beavers Between the Sheets

Infograph (CNW Group/Playtex Fresh + Sexy)

How often do Canadians wish they were having sex? Men versus Women (CNW Group/Playtex Fresh + Sexy)

Where in the world do the best lovers come from (CNW Group/Playtex Fresh + Sexy)

--Playtex® Fresh + Sexy Report: a definitive look at what's happening in - and out of - Canadian bedrooms--

MISSISSAUGA, ON, Feb. 4, 2013 /CNW/ - Almost one-quarter of sexually active Canadians (22%) have done the deed with more than one person at the same time. Another 29% would jump at the chance. One in ten Canadians (8%) have gotten down and dirty in a canoe. Yes, a canoe.

These are just some of the highlights of the Playtex® Fresh + Sexy Report, released today and available here. The Report is a definitive look at the sexual habits and attitudes of Canadians aged 18-49 and suggests that Canadians are busy as beavers and ready for more.

"We wanted to get the nitty gritty on what's happening in Canadian bedrooms for the launch of our new Fresh + Sexy™ wipes by Playtex®," says Sohana Samanta, Brand Manager of Playtex Feminine Care. "What did we learn? Canadians are adventurous in, and out of, the bedroom, and believe the best lovers in the world are from Canada."

No softwood lumber issue for Canadians:

Canadians believe their wood stacks up best, with over half (51%) believing the best lovers come from Canada. Other countries with well-rated lovers include, Italy (24%), France (22%), Brazil (17%) and Spain (13%).

Pitching a tent isn't the only thing Canadians are capable of in the great outdoors:

While one-in-ten Canadians admit to getting it on in a canoe, the majority consider themselves capable of the horizontal mambo without capsizing. More than half of respondents (55%) define themselves as Canadian by novelist Pierre Berton's definition: "A Canadian is someone who knows how to have sex in a canoe." This number rises to 63% in Atlantic Canada, where perhaps there are more opportunities to practice and perfect the technique?

Canadians crave a risky quickie:

The Playtex® Fresh + Sexy Report revealed that when Canadians watch a movie or TV scene with spontaneous sex in a public space, 47% wish it would happen to them more often, and many would consider acting out their own quickie-scene in real life - if there was an easy way to freshen up before (15%) and clean up afterward (24%). Additionally, 40% of Canadians believe feeling fresh and clean, head to toe, helps them to feel more uninhibited and outgoing during sex.

Canadians happy to go solo, but might need fresh socks:

One-quarter of Canadians (24%) show themselves some self-love a few times per month while another 13% do it daily. Men are more likely to go it alone at least once a day compared to women (21% versus 5%). To clean up after, tissue or toilet paper is the go-to solution for 45% of Canadians although alternate methods such as towels (15%), underwear (6%), socks (3%) and t-shirts (3%) are also used.

Clean is the new dirty:

When asked about turn-offs in the bedroom, 63% of Canadians believe bad body odour will turn things sour, with bad breath (58%) following closely behind. Another 35% of Canadians are turned off when they don't feel fresh and clean, and 35% are averse to poorly-groomed private parts.

Getting clean, before and after getting down and dirty:

Given the importance of being odour-free, it's no surprise that the vast majority of Canadians (85%) freshen up before getting intimate with their partner. More than half of Canadians (54%) shower before having sex with their partner, while 19% simply put on deodorant or antiperspirant and 12% put on perfume or cologne.

By the numbers:

  • On average, Canadians have had 12 sexual partners in their lifetime with 23% of men and 13% of women saying they have had 20 or more.
  • One-third of Canadians (33%) engage in sexual activities with their partner a few times a week.  Eight percent are having sex once a day or more and 3% say they have sex once a year or less. Perhaps not surprisingly, more men than women report that they would like to have sex everyday (38% vs 23%).
  • Three-quarters of Canadians (73%) say they are very or somewhat satisfied with their sex life.  Satisfaction is highest in Ontario with 34% saying they are very satisfied and lowest in Quebec with only 20% saying they are very satisfied.
  • Canadians are far more likely to have sex on the weekend, with Saturday being the most popular day to get busy (85%) followed by Friday (66%) and Sunday (61%).

To learn more about Canadians' habits, view the full Playtex® Fresh + Sexy Report here.

About the Playtex® Fresh + Sexy Report

Playtex® commissioned Environics Research Group to conduct an online custom survey of 1,003 sexually active Canadian adults aged 18 to 49 years old. Responses were collected from December 19 to 30, 2012.

About the new Fresh + Sexy™ wipes by Playtex®

Fresh + Sexy™ wipes by Playtex® are the first intimate wipes specifically designed and formulated for men and women to use before and after sexual activity. The wipes are soft, hypoallergenic and alcohol-free to be gentle on your skin, and are individually wrapped so they're handy when you need them.  Fresh + Sexy™ wipes will be available at the end of February in the family planning aisle at most major retailers across Canada and on Amazon.ca. For more information on the new Fresh + Sexy™ wipes by Playtex®, visit www.facebook.com/freshandsexy.

About Energizer Personal Care

Playtex Products LLC, a division of Energizer Personal Care, is a leading manufacturer and distributor of feminine care products including Playtex® Gentle Glide® and Playtex® Sport® Tampons. Playtex and all other trademarks are owned or licensed by Playtex Products, LLC.

Image with caption: "Infograph (CNW Group/Playtex Fresh + Sexy)". Image available at: http://photos.newswire.ca/images/download/20130204_C2529_PHOTO_EN_23212.jpg

Image with caption: "How often do Canadians wish they were having sex? Men versus Women (CNW Group/Playtex Fresh + Sexy)". Image available at: http://photos.newswire.ca/images/download/20130204_C2529_PHOTO_EN_23230.jpg

Image with caption: "Where in the world do the best lovers come from (CNW Group/Playtex Fresh + Sexy)". Image available at: http://photos.newswire.ca/images/download/20130204_C2529_PHOTO_EN_23231.jpg

PDF available at: http://stream1.newswire.ca/media/2013/02/04/20130204_C2529_DOC_EN_23232.pdf

SOURCE: Playtex Fresh + Sexy



For further information:

Jennifer Meneses / Caitie Wallman
Paradigm Public Relations
416-413-5113 / 416-413-5206
jmeneses@paradigmpr.cacwallman@paradigmpr.ca