January 2013 Sales Results for Mazda Canada

-- Refreshed CX-9 sees best January on record --

RICHMOND HILL, ON, Feb. 1, 2013 /CNW/ - Mazda Canada announced sales for January 2013 today totaling 3,752, which represents an increase of 1% compared to January 2012.

The refreshed 2013 CX-9 seven-passenger crossover sold in record numbers in January, marking an impressive increase of 125% for the best January sales ever. The all-new 2014 Mazda6 arrived at dealerships in January, driving sales upwards 118%. The Mazda6 enjoyed its best January sales since 2005.

"Our new SKYACTIV Technology is making a big statement, and consumers are responding to it with enthusiasm," noted David Klan, Senior Director of Sales, Marketing and Regional Operations at Mazda Canada. "The bold emotional styling, unparalleled driving characteristics and top-of-class fuel economy in the all-new Mazda6 is going to change the way people look at the typical mid-size sedan."

Sales for Mazda Canada in January were led by the popular Mazda3 compact, which sold a total of 1,658 units. Consumers appreciate the exceptional fuel efficiency of the SKYACTIV-equipped Mazda3, which accounted for 67% of all Mazda3 sales in January, once again leading the majority of sales.

January Highlights

- Best January sales on record for CX-9, increasing 125% year-over-year
- Mazda6 enjoys best January sales since 2005, up 118% over 2012
- Mazda Canada total sales is best January since 2010
- SKYACTIV Technology vehicles accounted for 56% of all sales in January
- The CX-line of crossovers were up by 41% year-over-year

  January January % YTD YTD %
  2013 2012 Change 2013 2012 Change
Mazda2         285         373 -23.6           285           373 -23.6
Mazda3       1,658       1,912 -13.3        1,658        1,912 -13.3
Mazda5         296         492 -39.8           296           492 -39.8
Mazda6         535         245 118.4           535           245 118.4
MX-5           16           20 -20.0             16             20 -20.0
RX-8            -               4 -100.0             -                 4 -100.0
Passenger Car       2,790       3,046 -8.4        2,790        3,046 -8.4
             
CX-5         782            -   n.a.           782             -   n.a.
CX-7            -           387 -100.0             -             387 -100.0
CX-9         180           80 125.0           180             80 125.0
Tribute            -           214 -100.0             -             214 -100.0
Light Truck         962         681 41.3           962           681 41.3
             
MAZDA TOTAL       3,752       3,727 0.7        3,752        3,727 0.7

Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada's media website at www.media.mazda.ca

SOURCE: Mazda Canada Inc.

For further information:

Contact:

Sandra Lemaitre, National Manager, Public Relations
(905) 787-7167; slemaitr@mazda.ca