Media Advisory - The Power of the Canadian Penny

TORONTO, Feb. 1, 2013 /CNW/ -

WHAT:   
A celebration of the Canadian penny and the tally to date for the Free The Children and RBC "We Create Change" Penny Drive and to help kick off a special "loose pennies drop-off week" at all RBC branches across Canada (Feb. 4-9, 2013).
Elementary school students with thousands of pennies and celebrity guests will salute the one-cent coin and then bring their pennies outside the school to an armoured car for transport to an RBC branch.

WHEN: 
Monday, February 4, 2013
9:00 - 10:30 a.m.

WHO:  










300 students from eight GTA schools, with their penny collections
Craig & Marc Kielburger, founders of Free The Children
The Honourable David C. Onley, Lieutenant Governor of Ontario
Dave McKay, group head of Personal & Commercial Banking, RBC
Jennifer Botterill, RBC Olympian, four-time Olympic medallist
Bruce Rodrigues - Director of Education, Toronto Catholic District School Board
Maria Bernardi - Principal at St. Thomas Aquinas Catholic School
Jacob Neayem - Degrassi TV series cast member
Tyler Shaw - Canadian singer/songwriter
Spencer West - Free The Children ambassador
WHERE: 

St. Thomas Aquinas Catholic School
636 Glenholme, North York, Toronto
(South of Eglinton, east of Dufferin - for directions click here)

BONUS PHOTO OPP FOLLOWING EVENT ABOVE:

WHAT:   Elementary students depositing their penny bags at nearby RBC branch in support of We Create Change penny drive

WHEN:   11:00 - 11:30 a.m., Monday, February 4, 2013

WHO: 
15 students from St. Thomas Aquinas Catholic School and
RBC Olympian Jennifer Botterill

WHERE:  

RBC Dufferin & Stayner branch
Address: 2765 Dufferin Street, North York, Toronto
(North of Eglinton - for directions click here)

SOURCE: RBC

For further information:

Tamara Kaftalovich, Free The Children 
416-888-8536 / tamara@freethechildren.com

Kathy Bevan, RBC
416-974-8820 / kathy.bevan@rbc.com