Let Zoom Media Sweat the Laundry

TORONTO, Jan. 29, 2013 /CNW Telbec/ - Procter and Gamble and Zoom Media® have teamed up to offer the first ultimate Tide plus Febreze Sport challenge where participants in selected venues in Zoom Media's Fitness network across Canada will "Sweat the work out, not the laundry!".

After their workout, consumers are asked to hand over their used fitness gear and put Tide plus Febreze Sport to the test. In exchange, they are awarded freshly laundered clothing from P&G along with coupons and a full size bottle of Tide plus Febreze Sport so they can take the test at home.

In addition to the Tide plus Febreze Sport test, Zoom Media Classic, Extra Lit boards plus mirror, wall, and locker decals will be placed in all the fitness venues to advertise a unique laundry combination designed to stand up to sweat and keep your workout clothes fresh.



For further information:

For additional information or to arrange an interview please contact Christie Spiropoulos at Zoom Media  Inc.  Tel: (514) 448-9820. Fax: (514) 448-7876.  E-mail: cspiropoulos@zoommedia.com or on Twitter @ZoomMediaCanada