Preverco unveils its new brand positioning and introduces new products at the Surfaces show in Las Vegas

White Oak, oiled, Brushed texture, colour Dublin, 7'', SolidGenius XL (CNW Group/Preverco)

White Oak, oiled, Brushed texture, colour Dublin, 7'', SolidGenius XL (CNW Group/Preverco)

White Oak, oiled, Brushed texture, colour Firenze, 7'', SolidGenius XL (CNW Group/Preverco)

White Oak, oiled, Brushed texture, colour Stockholm, 7'', SolidGenius XL (CNW Group/Preverco)

White Oak, oiled, Brushed texture, colour Stockholm, 7'', SolidGenius XL (CNW Group/Preverco)

White Oak, oiled, Brushed texture, colour Stockholm, 7'', SolidGenius XL (CNW Group/Preverco)

SAINT-AUGUSTIN-DE-DESMAURES, QC, Jan. 22, 2013 /CNW Telbec/ - Preverco affirms its leadership once again by unveiling its new positioning: Preverco, Creating Ambiance™. Reflective of a company in constant evolution and a well-defined vision for the future, this promise is backed by a new website that will be previewed for booth visitors (and will be launched in February) as well as several new communication tools.

According to Étienne Chabot, Vice President of Marketing, "The unveiling of our new positioning is an important milestone in the history of the company. It shows that Preverco is determined to work in collaboration with everyone who takes the design of their home to heart, in order to create a unique space that is comfortable to live in."

The new website and communication tools drop the technical jargon and usual classifications in order to provide a richer and much more evocative environment. The product lines are simplified and grouped into three distinct collections—Expression™, Distinction™ and Inspiration™—and the various wood grades are replaced by appearance descriptions that evoke the look of the wood: Pure, Nuance, Variation and Variation with knots. The website also features a selection tool that allows users to view hardwood products based on a desired style.

Always fiercely committed to research and development, Preverco is also launching a brand-new line of oiled products with a totally new look. This line is offered on an XL version of the excellent SolidGenius™ engineered flooring platform with extra-long, extra-wide boards for an impressive look. This new product is available in 7 beautiful colours.

About Preverco
Preverco is more than a flooring manufacturer: we're a creator of inspirational spaces. Each of our cutting-edge products is the result of creativity and rigour. From concept to completion, we ensure that our products fit your projects perfectly, allowing you to create distinctive spaces. Preverco is a leading manufacturer of high‐end hardwood flooring, offering a wide variety of species, colours, widths and appearances, as well as the highest‐quality finishes. Its reputation for excellent customer service, consistent quality, constant innovation and dependable delivery is unmatched in the industry. For more information about Preverco's complete line of hardwood floors, contact Preverco at 1‐866‐890‐WOOD or visit its website at www.preverco.com.

Image with caption: "White Oak, oiled, Brushed texture, colour Dublin, 7'', SolidGenius XL (CNW Group/Preverco)". Image available at: http://photos.newswire.ca/images/download/20130122_C7857_PHOTO_EN_22841.jpg

Image with caption: "White Oak, oiled, Brushed texture, colour Dublin, 7'', SolidGenius XL (CNW Group/Preverco)". Image available at: http://photos.newswire.ca/images/download/20130122_C7857_PHOTO_EN_22842.jpg

Image with caption: "White Oak, oiled, Brushed texture, colour Firenze, 7'', SolidGenius XL (CNW Group/Preverco)". Image available at: http://photos.newswire.ca/images/download/20130122_C7857_PHOTO_EN_22850.jpg

Image with caption: "White Oak, oiled, Brushed texture, colour Stockholm, 7'', SolidGenius XL (CNW Group/Preverco)". Image available at: http://photos.newswire.ca/images/download/20130122_C7857_PHOTO_EN_22844.jpg

Image with caption: "White Oak, oiled, Brushed texture, colour Stockholm, 7'', SolidGenius XL (CNW Group/Preverco)". Image available at: http://photos.newswire.ca/images/download/20130122_C7857_PHOTO_EN_22845.jpg

Image with caption: "White Oak, oiled, Brushed texture, colour Stockholm, 7'', SolidGenius XL (CNW Group/Preverco)". Image available at: http://photos.newswire.ca/images/download/20130122_C7857_PHOTO_EN_22852.jpg

SOURCE: Preverco






For further information:

Étienne Chabot
Vice President of Marketing
Preverco
Email: echabot@preverco.com
Cell: 418-928-4166