When it comes to being sick, what makes you tick?

Radio segment featuring Dr. Jeff Habert, family physician, offering Common Sense for the Common Cold.

Majority of Canadians cite not being able to get a good night's sleep as the most dreaded part of having a cold

TORONTO, Jan. 21, 2013 /CNW/ - It might begin with just the slightest tickle in the back of your throat. You sneeze a few times and hope for the best - but before long your head is pounding, your eyes are red and puffy, you can't breathe through your nose and no amount of tissue can save you now.

Canadian adults get an average of four to six colds every year,i and with more than 200 different viruses of the common cold alone,ii chances are if you haven't had one yet this season, it could be on its way. When we're struck down by a cold, we really just want to get some rest, but that's often easier said than done. In fact, according to the Advil® Cold & Sinus Index, 95 per cent of Canadians say when they have a cold they lose sleep due to the symptoms.iii What's more, three in five Canadians (60 per cent) say their symptoms are worse at night than during the day.iv

Please…can I just get some ZZZs?
According to the index, congestion / sinus pain, and coughing are the most common cold symptom keeping Canadians up at night.v The discomfort that comes with congestion can be annoying but what's worse is that it's often painful.

Dr. Jeff Habert, Toronto-based Family Physician, says "Many Canadians find themselves unable to breathe properly due to congestion in the nasal passages and that's often why they can't sleep. And the irony is when we're down and out with a cold; all we really want to do is get some rest. You need to find a product that relieves the congestion, eases the pain and lets you get the sleep you need."

According to the index:

  • Nearly half of Canadians say that not being able to get a good night's sleep is what they dread most once they've come down with a coldvi
  • Only three in 10 married / common law Canadians (30 per cent) worry that their symptoms will cause their partner to lose sleepvii
  • Canadians are also concerned about passing germs along to other family members (42 per cent) and are worried they won't be able to take time off work (30 per cent)viii
  • Surprisingly, only a mere one in five is concerned about sounding or looking sick in public, and only 10 per cent worry about not being able to spend quality time with familyix

Sleeplessness, stuffiness, and sinus pain
Research shows when we don't get proper sleep our immune system is compromised and we become more vulnerable to illness, making it difficult to get better.x According to Better Sleep Council Canada, sleep plays a key role in many aspects of health and well-being. Like proper nutrition and exercise, sleep is essentialxi and is at the core of our well-being. When it comes to symptom relief, with so many products available, it can be difficult to know what to choose.

"Canadians who find themselves plagued with a cold this season need to know that the road to recovery begins with rest," says Dr. Habert. "But if you're like many of my patients and your symptoms are keeping you from getting the rest you need, Advil Cold & Sinus Nighttime is a product that can relieve your cold symptoms, reduce swollen nasal passages to help open your airways, so you can breathe easier and get the sleep you need to get back on your feet."

About Advil Cold & Sinus Nighttime
Advil Cold & Sinus Nighttime is an over-the-counter, non-prescription analgesic now available in Canada.xii It is indicated for the effective relief of the symptoms of cold including: nasal congestion; sinus pain; headache; fever; minor body aches and pain; runny nose; sneezing. Advil Cold & Sinus Nighttime quickly and effectively relieves your cold symptoms so you can rest at night. For more information visit Advil.ca.

About the Advil® Cold & Sinus Index
The Advil® Cold & Sinus Index was completed online from October 9th to October 11th, 2012 using Leger Marketing's online panel, LegerWeb, with a sample of 1504 Canadians. A probability sample of the same size would yield a margin of error of +/- 2.5%, 19 times out of 20.


i http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2231439/
ii http://www.cdc.gov/getsmart/antibiotic-use/uri/colds.html
iii Leger Omnibus Poll [A survey of 1504 Canadians was completed online between October 9th, and October 11th, 2012 using Leger Marketing's online panel, LegerWeb. A probability sample of the same size would yield a margin of error of +/- 2.5%, 19 times out of 20.] p. 1
iv Leger Omnibus Poll p. 3
v Leger Omnibus Poll Report p. 8
vi Leger Omnibus Poll, p. 9
vii Leger Omnibus Poll, p. 11
viii Leger Omnibus Poll, p. 9
ix Leger Omnibus Poll Report p. 8
x WebMD http://www.webmd.com/sleep-disorders/excessive-sleepiness-10/immune-system-lack-of-sleep
xi Better Sleep Council Canada website, Good Sleep, www.bettersleep.ca
xii http://www.advil.ca/en/learning-centre/articles/what-is-sinusitis

Audio with caption: "Radio segment featuring Dr. Jeff Habert, family physician, offering Common Sense for the Common Cold.". Audio available at: http://stream1.newswire.ca/media/2013/01/21/20130121_C7259_AUDIO_EN_22741.mp3

PDF available at: http://stream1.newswire.ca/media/2013/01/21/20130121_C7259_DOC_EN_22785.pdf

PDF available at: http://stream1.newswire.ca/media/2013/01/21/20130121_C7259_DOC_EN_22786.pdf

SOURCE: Pfizer Consumer Healthcare

For further information:

Sheba Zaidi
Environics Communications 
szaidi@environicspr.com
416-969-2652