Provigo® partners with the Montreal Canadiens®

Provigo is also proud to be part of the January 17 inter-squad scrimmage and the January 19 public practice at Bell Centre

MONTREAL, Jan. 16, 2013 /CNW Telbec/ - Provigo, a member of the Loblaw group, and the Montreal Canadiens hockey team proudly announced today that the grocery retailer has become an official team and Bell Centre sponsor.

Under this multi-year agreement, the Provigo banner and the President's Choice® brand logos will be alternately displayed on a board located behind a goal net during the team's home games this season, starting with the first meet on Saturday, January 19, 2013. Provigo will also be a partner of the January 17 inter-squad scrimmage and the January 19 public practice to be held at Bell Centre. Several other promotions for fans and Provigo customers will also be organized over the entire duration of the partnership agreement.

"It is with great pleasure that the Canadiens family welcomes major corporate partner Provigo/Loblaw. The tradition behind our respective organizations is a great strength and will benefit Canadiens fans on many levels," said Geoff Molson, President and Chief Executive Officer, Club de hockey Canadien.

"We are absolutely thrilled to be the Montreal Canadiens' latest recruit," said Pierre Dandoy, Senior Vice-President of Operations for Provigo and Loblaws banner stores in Quebec. "This team holds a special place in the hearts of Quebecers, and Provigo is proud to be associated with this organization, which shares important social involvement and community values, and which has been a great source of pride for several generations."

The Loblaw group now has a presence in the two biggest arenas in Quebec, as this new partnership with the Montreal Canadiens is in addition to the partnership of the Maxi and Maxi & co. banners with the Remparts de Québec and the Colisée Pepsi.

About Provigo, a member of the Loblaw group
Provigo is a member of the Loblaw group, one of the largest private sector employers in Quebec and Canada's largest food retailer. Together with its related and affiliated companies, Loblaw employs nearly 30,000 people in Quebec through its 400 corporate, franchised and affiliated stores, operating mostly under the Provigo®, Maxi®, Maxi & co.®, Loblaws®, Club Entrepôt Provigo® and Les Entrepôts Presto® banners. Loblaw also offers Canada's largest control label program, including the President's Choice®, no name® and Joe Fresh® brands. In addition, the company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.

SOURCE: Provigo, member of Loblaw group

For further information:

Hugues Mousseau
Senior Director, Corporate Affairs and Communication
Provigo, member of the Loblaw group
514-383-8800
pr@loblaw.ca