Working Group on promoting the success of Canadian film, television and digital media

Barbara Williams (Shaw Media) and Michael Hennessy (Canadian Media Production Association) to act as co-chairs.

TORONTO, Jan. 9, 2013 /CNW Telbec/ - Today, the Canada Media Fund, Telefilm Canada and the CRTC (Canadian Radio-television and Telecommunications Commission) announce the creation of a Working Group resulting from industry leaders' feedback at the Symposium on the Promotion of Canadian Films and Television Programs in Canada and Internationally.

The Working Group will promote the increasing success of Canadian film, television and digital media with a principal focus on the Canadian market. The intent is to show how much Canadian innovative screen-based content is now watched and enjoyed by Canadian audiences and to propose solutions on how to build on past, current and future successes to increase awareness of our media products.

Members of the working group include: Barbara Williams (Co-chair, Shaw Media), Michael Hennessy (Co-chair, Canadian Media Production Association (CMPA)), Trish Dolman (Screen Siren Pictures Inc.), Claude Galipeau (Galipeau Group), Gavin McGarry (Jumpwire Media), Robin Mirsky-Daniels (Rogers), Brad Pelman (Pelman Corp. Consultants), Mary Powers (MPowers Communications), Serge Sasseville (Québecor Média), Helga Stephenson (Academy of Canadian Cinema and Television).

Objectives
The Working Group will focus on developing a strategy to increase audiences in the Canadian marketplace by creating promotional opportunities that complement efforts of broadcasters, distributors and producers.

The strategy will be geared directly toward engaging consumers as audiences and collaborating with industry stakeholders, such as broadcasters, producers, distributors, directors, writers, and actors, as well as federal and provincial funding agencies in a joint promotional effort. The strategy will leverage a social media campaign and other platforms to promote Canadian success stories.

A draft of the overall promotional and branding strategies will be presented at the Canadian Media Production Association's (CMPA) Prime Time in Ottawa conference in March.

About the Canada Media Fund
The Canada Media Fund (CMF) champions the creation and promotion of successful, innovative, Canadian content and software applications for current and emerging digital platforms through financial support and industry research. The CMF was created by Canada's cable and satellite distributors and the Government of Canada. Visit www.cmf-fmc.ca.

The CMF publishes Canadaonscreen.ca, a website designed to showcase and celebrate Canada's creative talents and screen-based productions from television productions to games, web content, and software and applications.

About Telefilm Canada
Telefilm is dedicated to the cultural, commercial and industrial success of Canada's audiovisual industry. Through its various funding and promotion programs, Telefilm supports dynamic companies and creative talent here at home and around the world. Telefilm also administers the programs of the Canada Media Fund. Visit www.telefilm.gc.ca and follow us on Twitter at twitter.com/telefilm_canada and on Facebook at www.facebook.com/telefilmcanada.

About the CRTC
The Canadian Radio-television and Telecommunications Commission (CRTC) is an administrative tribunal that regulates and supervises broadcasting and telecommunications in Canada. The CRTC works to uphold the public interest by ensuring Canadians are at the centre of their communications system. The CRTC reports to Parliament through the Minister of Canadian Heritage.

SOURCE: TELEFILM CANADA

For further information:

Pierre Campeau
Communications Manager
Canada Media Fund
416-554-2768
pcampeau@cmf-fmc.ca

Douglas Chow
Manager, External Communications
Telefilm Canada
(514) 283-0838 x2225
douglas.chow@telefilm.ca

CRTC Media relations
(819) 997-9403