FUJIFILM announces two new X cameras that deliver the world's fastest autofocus speeds

New advanced sensors and EXR Processor II improve resolution and reduce noise for amazing images

MISSISSAUGA, ON, Jan. 7, 2013 /CNW/ - FUJIFILM Canada announces two new additions to their highly acclaimed X Series line-up: the new, professional-grade FUJIFILM X100S digital camera, and the new FUJIFILM X20 digital camera.

"The new FUJIFILM X cameras blend the award-winning performance of the X-Series with classic design and easy operation for a truly pleasing photographic experience," says Greg Poole, Vice President, Imaging and Recording Media Products, FUJIFILM Canada. "By incorporating new sensors and processors, the X100S and the X20 achieve amazing speed and razor sharp image quality."

FUJIFILM X100S
The FUJIFILM X100S combines high-performance Fujifilm components that together defy ordinary digital camera limitations, and give photographers a unique, professional digital camera experience. With the new technologically advanced APS-C X-Trans CMOS II Sensor and improved EXR Processor II, the X100S is capable of one of the world's fastest autofocus speeds of up to 0.08 seconds^(*1). They also increase its image resolution by 25%^(*2) and reduce noise by 30%^(*3) over the first generation X100. The FUJINON 23mm F2 fixed lens delivers amazing image quality from edge to edge.

For complete press release and specs, visit www.fujifilm.ca/x100S
Or view the Fuji Guys video at: http://youtu.be/OrUrwrjx6Qw

FUJIFILM X20
The new FUJIFILM X20 features an advanced 12MP 2/3" X-Trans CMOS II Sensor and the EXR Processor II to deliver one of the world's fastest autofocus speed of up to 0.06 seconds^(*1).

The X20 also features a newly developed, advanced optical viewfinder with a Digital Trans Panel that displays critical imaging information that syncs perfectly with the manual zoom lens.

The X20 achieves improvements in reduced noise, as well as higher resolution, thanks to its new X-Trans CMOS II Sensor. By combining the X-Trans filter array and removal of the Optical Low Pass Filter (OLPF), the X20 delivers:

• 30% better noise reduction^*2 compared to the FUJIFILM X10
• 20% higher image resolution^*2 over the FUJIFILM X10
  
  

For complete press release and specs, click www.fujifilm.ca/x20.
Or view the Fuji Guys video at http://youtu.be/1O4SRrqjB40

*1 Fujifilm research as of November 2012. Compared with other digital cameras equipped with an 4/3-inch sensor or larger, based on CIPA standards, and conducted in High Performance mode with AREA-AF. Comparison models include the Canon EOSKissX6i, EOS5DMarkⅢ, Nikon D7000, Olympus OM-D, Panasonic GX1, Sony NEX-7, NEX-6, α77, RX100, HX30V.

*2 Fujifilm research. Compared with X100 and conducted in F16.

*3 Compared with FUJIFILM X100.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar

All product and company names herein may be trademarks of their registered owners.

Video with caption: "Video: The Fuji Guys explain the features of the NEW X100S". Video available at: http://youtu.be/OrUrwrjx6Qw

Video with caption: "Video: The Fuji Guys explain the features of the NEW X20". Video available at: http://www.youtube.com/watch?v=1O4SRrqjB40&feature=youtu.be

Image with caption: "NEW X20 available in Spring 2013. (CNW Group/FUJIFILM Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20130107_C4357_PHOTO_EN_22315.jpg

Image with caption: "NEW X100S available in Spring 2013. (CNW Group/FUJIFILM Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20130107_C4357_PHOTO_EN_22313.jpg

SOURCE: FUJIFILM Canada Inc.

NEW X100S available in Spring 2013. (CNW Group/FUJIFILM Canada Inc.)

For further information:

Celine Rouzaud
MSL Canada
[phone]
[e-mail]     

Sabrina Ramlall 
MSL Canada
[phone]
[e-mail]