Sun-Rype names new Chief Financial Officer

TSX: SRF

KELOWNA, BC, Jan. 4, 2013 /CNW/ - Dave McAnerney, President & CEO of Sun-Rype Products Ltd., is pleased to announce the appointment of Amanda Burns, CA, CPA (Oklahoma), as the new Chief Financial Officer for the company, effective immediately.

Mrs. Burns is a Chartered Accountant with over ten years of experience in financial reporting, treasury, audit and risk management.  She started with Sun-Rype in July 2012 as Finance & Accounting Manager and has acted as interim Chief Financial Officer for the company since September 2012.  Before joining Sun-Rype, Mrs. Burns held several senior financial positions, most recently as Controller for Syntroleum Corporation in Tulsa, Oklahoma.

"We are very pleased to welcome Amanda to the role of CFO at Sun-Rype permanently.  Her experience and strong analytical and financial skills will play a vital role in enabling Sun-Rype to build upon its strong foundation of profitability and growth in the year ahead," McAnerney says.

Sun-Rype Products Ltd., based in Kelowna, BC, is a manufacturer and marketer of fruit-based juices and snacks.  Sun-Rype is a publicly traded Canadian company with its common shares listed on the Toronto Stock Exchange under the symbol SRF.

Forward Looking Statements
Statements contained in this press release, which are not based on historical fact, including without limitation, statements containing the words "may", "will", "plans", "intends", "expects", "anticipates", "believes", "estimate", "continue" and similar expressions, constitute "forward looking information" within the meaning of applicable Canadian securities laws.  Forward looking statements contained in this document may involve, but are not limited to, statements relating to the Company's objectives, priorities, strategies, actions, targets, expectations and outlook.  Forward looking statements are necessarily based upon assumptions and predictions with respect to the future, including but not limited to the factors referred to below.  As a result, forward looking statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, events or developments to be materially different from any future results, events or developments expressed or implied thereby.  These risks, uncertainties and other factors include, but are not limited to, changes in the consumer packaged goods industry and external market factors, as well as the factors referred to in the Company's Annual Information Form dated March 7, 2012, and its other filings with the applicable Canadian securities regulatory authorities.  In light of these uncertainties, assumptions and risks, readers are cautioned not to place undue reliance on such forward looking statements.  Except as required by law, the Company assumes no obligation to update or revise such information to reflect later events or developments.

SOURCE: Sun-Rype Products Ltd.

For further information:

Dave McAnerney
President & Chief Executive Officer
Sun-Rype Products Ltd.
1165 Ethel Street, Kelowna, BC  V1Y 2W4
Tel:  (250) 860-7973  *  Fax:  (250) 762-3611
ceo@sunrype.com  *  www.sunrype.com