Mini TFO YouTube Channel Reaches One Million Viewings

  • This milestone cements Mini TFO as the premier destination online for French-language educational content for preschool children
  • TFO is a leader in French-programming on social media platforms for all ages

TORONTO, Dec. 26, 2012 /CNW/ - Groupe Média TFO's Mini TFO YouTube channel (youtube.com/user/MiniTFO) received its millionth viewing today. This French-language online channel presents short, entertaining, educational videos for preschoolers, including series of short programs that are also broadcast on TFO television and posted on the Mini TFO Web site.

"We are so thrilled to have been embraced by families in Ontario and across Canada searching for fun and educational online content in French", says Pascal Arseneau, Chief Marketing Officer for Groupe Média TFO. "Mini TFO now stands among global brands as a leading online family destination."

The number of views on TFO's overall YouTube channels has also skyrocketed this fall: TFO's YouTube channels have attracted more than 2.2 million views and these numbers just keep on growing. On its own, Mini TFO Youtube channel has registered a record growth of 167% between the fall of 2011 and 2012.

Marie Masse, Groupe Média TFO's Managing Director of Web/TV Content, adds, "It was important for Groupe Média TFO to offer parents a reliable, unique destination where they could choose online content in French for their children. One of the big advantages of the Mini TFO YouTube channel is its mobility: kids can view this content on a computer, or a tablet, or a smart phone."

According to Russ Crupnick, Senior Vice President, Industry Analysis, The NPD Group: "Kids are using tablets to game, watch movies and TV shows, read books and listen to music—even occasionally for taking pictures—so they have embraced the utility of these devices quite rapidly."

Groupe Média TFO will continue to develop and distribute more and more media content that can be viewed on mobile devices as well as on the Web and on TV.

All of Groupe Média TFO's YouTube channels can be found at  http://www.youtube.com/user/TFOCanada.

About Groupe Média TFO
Groupe Média TFO produces and distributes award-winning French-language educational and cultural media content along with supporting content to meet the needs and aspirations of its target clientele. Groupe Média TFO thus contributes to the civic and cultural development of Ontario's Francophone community and makes its content available on a large number of media platforms. Based in Toronto, TFO is the largest producer and distributor of French-language educational products in Canada.

SOURCE: GroupeMédia TFO

For further information:

For media inquiries:
Pascal Arseneau
Chief Marketing Officer,
Groupe Média TFO
parseneau@tfo.org
416 557 5416