ShareDDB 2012 Raises Nearly $38,000 For Local Charities

Employee creativity the driving force behind agency art crawl and silent auction

TORONTO, VANCOUVER AND EDMONTON, Dec. 12, 2012 /CNW/ - Hundreds of employee hours and three province's worth of creative auction items has resulted in $38,000 raised for local charities as part of DDB Canada's annual ShareDDB fundraiser, organized by the agency's Toronto, Vancouver and Edmonton offices.

A twist on the traditional fundraiser, ShareDDB is an art crawl and silent auction by DDB Canada, the most creatively acclaimed marketing communications agency in Canada, featuring a range of unique auction items and services, conceptualized, personalized and realized by agency employees as well as its partners and vendors.

This year's fundraiser saw over 300 employee-driven auction items, including DJ and ski lessons, hand crafted oil paintings, a 2013 calendar featuring male DDB staff members, a bejeweled axe, and the highlight of the Toronto office's event: a day-long job, office and responsibility swap between the agency's national president and COO, David Leonard, and one lucky employee.

"I'm extremely proud of our employees and partners across all of our offices, whose commitment and generosity fueled the success of this year's ShareDDB, raising an unprecedented $38,000 for local charities," says David Leonard, national president and COO, DDB Canada. "Once again, I'm overwhelmed by the amount of time and imagination that went into each and every auction item, truly showcasing DDB Canada's culture of creativity, while simultaneously supporting four very deserving charities."

Originating seven years ago at DDB Canada's Vancouver office, ShareDDB became a national endeavour in 2011 with both the Edmonton and Toronto offices participating. This year, proceeds benefited four charities: the James Lee Foundation, a scholarship fund created in memory of a very special DDB family member who continues to inspire countless people in the advertising industry; Ronald McDonald House Charities Canada, which provides a home-away-from-home for the families of seriously ill children who are receiving treatment at a nearby hospital; The Greater Vancouver Food Bank Society, dedicated to providing food and assistance to those in need throughout Vancouver; and The Hope Mission, a non-profit organization that cares for those who are impoverished and homeless in Edmonton and surrounding areas.

ShareDDB 2012 kicked-off on November 21 in Vancouver at The Heritage Hall, Toronto's event wrapped up on November 29, with Edmonton's fundraiser concluding on December 5. Combined with this year's results, DDB Canada has raised over $120,000 over the course of seven years.

"ShareDDB has been an incredible agency-wide journey, bringing together clients, colleagues, vendors and families, who provide their best creative works for the greater good," adds Leonard. "In a period where global economic unrest is a reality and consumers are becoming more and more conscious about their spending habits, this kind of rewarding, employee-driven initiative becomes invaluable."

DDB Canada would like to thank the following generous sponsors and corporate donors, whose support and contributions helped create three truly remarkable charitable events:

Toronto: Avenue Flower, Belvedere Vodka, Clockword Productions, Inc., Co-op Cabs, Crime Stoppers, Dessert norLady, Encore Catering, Easel Rentals, FloPAN Services, Gervais Party & Tent Rentals, Grand & Toy, Johnson & Johnson, Keystone Studios, KRAFT Canada, La Senza, Manulife Financial, McDonald's Canada, Metro, Network Executive Limousine Ltd., Parker Pad & Printing Ltd., Paul Krol Photography, Red Urban, Ronald McDonald House Charities Canada, Shaw Media, Subaru Canada, Torontocupcake.com, Transcontinental, Unilever, UNIGLOBE.

Vancouver: 3D Custom Foam, BC Charity & Fundraising Auctions, BC Dairy Association, BC Hydro, BCIT, Big Red Chair Events, Bow Wow Haus, Brand.Live, CTV, Elsa Corsi Jewellry, Epic Imaging, Forbes Travel, Gallery Café & Catering, Global TV, Newad, Noel Hendrickson Photography, Oasis Flowers, Parallel 49 Brewing, Rocky Mountain Chocolate Factory, Rogers Publishing, Rosewood Hotel Georgia, Shaw Media, Shellee's Cakes, Tantalus Productions, The Balloon Shop, The Globe and Mail, Thyme to Indulge Catering, Tribal Fusion, Wosks Service.

Edmonton: The Artworks, Canadian Broadcast Sales (CBS), Champion PetFoods, Cineplex Media, FilmBratz, MiniBites.

To view photos from the Toronto, Vancouver and Edmonton ShareDDB events, visit:

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB (digital), Karacters Design Group, Rapp Canada (direct), Radar DDB (social media), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).

SOURCE: DDB Canada

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For more information or interviews please contact:

Paige Calvert
paige.calvert@ddbcanada.com
604.608.4421