TO2015 welcomes FUSE Marketing Group to sponsor family

FUSE to provide digital, web and social media services for TORONTO 2015 Pan Am/Parapan Am Games

TORONTO, Dec. 11, 2012 /CNW/ - The TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015) today announced FUSE Marketing Group Inc. as the Official Supplier of Web and Social Media Development and Management for the "People's Games."

In this role, the Toronto-based company will provide digital, web and social media services for TO2015, including: developing and supporting the relaunch of the toronto2015.org website in the new year, integrating with e-commerce platforms, as well as social media outreach and monitoring. FUSE will also develop four community apps to fully engage fans in experiencing the Games worldwide.

"This is definitely the most exciting opportunity for FUSE," said Stephen Brown, President of FUSE Marketing Group. "We believe the TORONTO 2015 Games are going to be a massive legacy project for Toronto and Ontario, so we're incredibly honoured to be partnered with TO2015. Together, we're going to build a world-class Games site that delivers a top-rated user experience and demonstrates the digital excellence that exists in the Toronto market."

FUSE joins previously announced members of the TO2015 sponsor family: Lead Partner CIBC, Premier Partners Chevrolet Canada and CISCO, as well as Official Print and Online Media Supplier the Toronto Star and Official Broadcaster CBC/Radio-Canada.

"We're excited by the addition of FUSE to our sponsorship family," said Ian Troop, TO2015 Chief Executive Officer. "With its expertise, we'll be able to grow, engage and interact with the fan base of the 'People's Games' both here in Canada and throughout the Americas and Caribbean. We're especially excited by the opportunity to develop apps that will help connect athletes, spectators and residents of the Greater Golden Horseshoe with the Games."

About the TORONTO 2015 Pan American/Parapan American Games
The Pan American and Parapan American Games are one of the world's largest international multi-sport events, held every four years for athletes of the 41 member nations of the Pan American Sports Organization (PASO) and 26 member nations of the Americas Paralympic Committee (APC).  The Pan American Games are comprised of all Olympic Summer Games sports, as well as traditional Pan American sports, while the Parapan American Games are comprised of the majority of Paralympic Summer Games sports. The TORONTO 2015 Pan American/Parapan American Games will draw more than 10,000 athletes, coaches and team officials and feature 51 sports in municipalities across the Greater Golden Horseshoe area. The TORONTO 2015 Pan American Games will take place July 10−26 and the Parapan American Games August 7-14. For more information about the Games, please visit TORONTO2015.org.

About FUSE Marketing Group
FUSE Marketing Group is a creative brand activation agency. Passionate about delivering strategic, innovative and effective marketing solutions, FUSE is a marketing services company with a proven track record as a valued partner to a roster of leading Canadian clients. Working in a climate of true collaboration and creativity, these partnerships drive sales, build brands and grow businesses. To learn more about FUSE Marketing Group, visit www.fusemg.com.

SOURCE: Toronto 2015 Pan/Parapan American Games

For further information:

Carlene Siopis
Communications Advisor, TO2015
C: 647.206.0259
carlene.siopis@toronto2015.org

To arrange an interview with a FUSE spokesperson, please contact:
Susan Willemsen or Alexandra Muszynski-Kwan
The Siren Group Inc.
Tel: 416.461.5270
info@thesirengroup.com