Samsung Canada Auctions off 75-inch flagship TV in Support of Children's Hospitals

Over $26,000 donated to SickKids and BC Children's Hospital as part of Samsung Hope for Children Auction

MISSISSAUGA, Dec. 3, 2012 /CNW/ - Samsung Electronics Canada Inc., a global leader in digital media and digital convergence technologies, auctioned off two of its flagship televisions on Friday, November 30th, with the proceeds going to local children's hospitals.  As part of a Samsung Smart TV office tower activation, a 75-inch ES9000 LED TV ($9,999 CDN value) was auctioned off to consumers in Toronto and Vancouver with Samsung Hope for Children then matching dollar-for-dollar the final bid. In total the SickKids Foundation and BC Children's Hospital Foundation will receive $26,200.

The Samsung Smart TV activation is a high impact display space that gives consumers the opportunity to experience premium Samsung products together, learn about benefits from on-site experts, and even purchase on-the-spot.  Featured products include the stunning ES9000 LED TV, DA-E750 Wireless Audio Dock, Galaxy SIII smartphones and the NX series of cameras. The Samsung Smart TV activation was located at the RBC Royal Centre in Vancouver and the RBC Plaza in Toronto during the week of November 26th - 30th, with the Samsung Hope for Children auction taking place on the final day.

"We are proud to play a part in enabling SickKids and BC Children's Hospital to continue their important research benefiting sick children in our communities," Andrew Barrett, VP Marketing, Samsung Canada. "Childhood health and well-being are passionate pillars for Samsung Hope for Children program, and the proceeds from these auctions directly contribute to this initiative."

The ES9000 LED TV is Samsung's latest ultra-premium television offering in Canadian retail locations. Featuring a 75-inch monolithic screen and an exquisite rose gold floating bezel, Samsung's best television to date delivers the most advanced picture quality and Smart TV technology, an exquisitely-designed package. The TV size meets growing industry demand for larger-than-life size television screens and achieves enhanced picture and rich colour detail through Samsung's Micro Dimming Ultimate and Precision Black technology for the best at-home viewing experience.

About Samsung Electronics Canada, Inc.
Samsung Electronics Canada enables Canadians to "Pursue their Passions" by offering a broad range of award-winning digital consumer electronics, IT, telecommunications and home appliance products for consumers and businesses. The Canadian arm upholds Samsung's global mission to provide users premium experiences that are unparalleled due to Samsung's innovative technology and stylish design. As a result, Samsung has become a true leader in the electronics industry both in terms of business leadership and brand strength. In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands" breaking the top ten for the first time, and was named as one of Fast Company's "50 Most Innovative Companies of 2011".

About Samsung Hope for Children
Since our founding in 1969, Samsung Electronics Co., Ltd. has worked with passion and purpose to actively serve as a generous and ethical corporate citizen everywhere we operate. The Samsung Hope for Children program was launched globally to bring attention to the worldwide need for childhood education, health, and environmental sustainability. Samsung Hope for Children was launched in Canada and will continue with more initiatives across all three program pillars. It is one of the ways in which Samsung uses our innovation to create a better world.

SOURCE: Samsung Electronics Canada Inc.

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For press inquiries, please contact:

Paul Cartwright
North Strategic for Samsung Canada
647-969-7285
Paul.cartwright@northstrategic.com