RE/MAX Launches Updated Website to Incorporate Social and Web 2.0 for Consumers and Agents
TORONTO, Nov. 28, 2012 /CNW/ - With the competitive landscape becoming increasingly more important to how companies market, RE/MAX Canada (www.REMAX.ca) turned to Global Innovation firm, Infusion, and their in-house Digital Agency, to completely redesign and restructure their public-facing website. Launched today, the site features a beautiful and clean design that matches RE/MAX's stature as the leader in the realty industry. With higher quality leads, property alerts, and enhanced search engine optimization, RE/MAX is simplifying the buying and selling process through its restyled and improved web portal.
The new website, taken from concept to completion by Infusion, boasts several key features. These features follow the recent guidelines by the Canadian Real Estate Association on how real estate listings are catalogued and displayed. The entire back-end system for REMAX.ca was consolidated so information was easier for consumers and agents to access and discover.
The site was envisioned and designed using feedback and suggestions from various user research groups. It includes an English Canada platform with listings from all provinces excluding Quebec, the CREA National Shared Franchisor Pool, and RE/MAX Open Access listings. It also includes the ability to enhance listings with video and photos via LeadStreet. LeadStreet is a unique set of tools proprietary to RE/MAX that provides agents with listings from across the country. This offers a more personalized experience for those looking to buy a new home, while ensuring a clean and streamlined interface for clients, prospective customers, and agents.
"We completely redesigned the site to employ the latest real-time search functionality to help visitors find a listing as fast as possible. Overall, the clean design is true to the RE/MAX brand while taking advantage of social media and web 2.0 technologies. We believe it takes REMAX.ca from a traditional realty website, to something engineered for today's more digitally savvy homebuyers." - Peter Rivera, VP, Executive Creative Director, Infusion."
As part of the redesign, Infusion also executed a mobile version of REMAX.ca that can be viewed on smartphones and tablet devices. Device agnostic, the site was developed to recognize the type of hardware display to deliver the ultimate in customer experience and ease of use. The mobile site features include "new properties near me", driving directions, property alerts, and the ability to share through social media channels, including Pinterest.
The new website features video to connect the buyer with different neighborhoods, provides customizable profiles, personalized search engines, and the ability to match homebuyers with suitable agents. It also integrates social media channels such as YouTube and Twitter, and allows users to log in with their Facebook profile.
"We're at the crossroads of an industry shift. Consumers are more social, local and mobile than ever before. The challenge facing the real estate industry is whether we will meet the consumer where they are, on Facebook and YouTube. Can we show them current relevant local properties, while they are living active mobile lives? We think the new REMAX.ca site is leading this shift. Connecting consumers to the information and professional Realtors® to make their home buying & selling experience a success." - Dan Hill, Director of Web Services, RE/MAX Promotions Inc.
With RE/MAX's new features and customization, the sophisticated, simple, and clean design of the new REMAX.ca positions RE/MAX as a best-in-class resource portal, confirming its place as the leader in the industry.
Infusion (www.infusion.com) is a global innovation firm. With a combination of expert software engineering and creative excellence, Infusion is the partner that can envision, design and build innovative solutions and experiences. We have technical depth and are masters of integration. Infusion is a firm that can envision unique and engaging customer and brand experiences on all platforms.
SOURCE: InfusionFor further information:
Kayla Spiess, Manager, Global Marketing & Communications, Infusion
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