Illuminite, presented by Loblaws at Maple Leaf Gardens, kicks-off the holiday season at Yonge-Dundas Square

Downtown Yonge's annual lighting ceremony dazzles with 52,000 LED lights

TORONTO, Nov. 8, 2012 /CNW/ - This Saturday night, officially kick-off the holiday season in Downtown Yonge at the annual tree-lighting event, Illuminite. In addition to the lighting of the spectacular 40-foot holiday tree (covered with 52,000 LED lights), the free Winter Magic event also features a brilliant fire and pyrotechnics routine from renowned acrobatic act, Circus Orange, and a musical performance by show choir, SPLASH, from the Etobicoke School of the Arts.

Hosted by the Downtown Yonge Business Improvement Area and presented by Loblaws at Maple Leaf Gardens, Illuminite also launches a series of festive and eye-catching lighting installations throughout the downtown core. The three LED polar bear installations, also at Yonge-Dundas Square, delight adults and children alike, while the classic sleigh and reindeer display at the College Park median is a favourite photo opportunity. Visit Downtown Yonge at 6 p.m. on November 10th to feel the magic!

About Winter Magic:

Throughout November and December, Winter Magic brings the best of the holiday season to Downtown Yonge. Hosted by the Downtown Yonge BIA, this annual, community-driven festival transforms the heart of the city into a winter playground with five unique events. These events include, Ice, Wine and Dine, Illuminite, Buskertainment, Kidzfest and the Window Wonderland holiday window display competition. For more information: www.wintermagic.ca.

About Downtown Yonge BIA:

The Downtown Yonge Business Improvement Area is an association of 2,000 businesses and property owners in downtown Toronto. Founded in 2001, its mandate is to revitalize and position Downtown Yonge as Canada's premier business, shopping and entertainment destination. For more information: www.downtownyonge.com

SOURCE: Downtown Yonge Business Improvement Area

For further information:

Media Contact 

Abigail Gamble
Communications Manager
416-597-0255x224
agamble@downtownyonge.com