Innovative Design Of The New FA50elite Stapler Makes DIY Home Projects Easier, Faster
SADDLE BROOK, N.J., Nov. 8, 2012 /CNW/ - Arrow Fastener Company's new FA50elite™ Forward Action Heavy Duty stapler, available exclusively at Canadian Tire locations, offers a comfortable ergonomic grip design specifically geared to the home project enthusiast that helps make everyday household tasks and craft projects simpler and faster.
Versatility is the key benefit of the new FA50elite, the homeowner's ultimate tool, which was crafted with input from do-it-yourselfers (DIYers). It is easy to hold, easy to use, and the forward action technology makes it very precise. It can be used to recover furniture, staple lattice to a patio, build lightweight projects or carry out everyday home repairs and gardening projects, as well as complete craft and hobby projects.
"DIY customers want tools that are reliable and simple to use so that they can get their projects done quickly," said Bill Newman, vice president, Arrow Fastener Company.
"Here's a great device that takes an already effective, hardworking design, and rethinks it to expressly fit the do-it-yourselfer's needs. It's that simple. The new design is clean and modern, in a sleek gray color, and the tool works as good as it looks."
What makes the product unique is that it is easy to hold and easy to use but delivers full-size Arrow® product performance. The easy-to-grip design makes it simple to press it with one hand: put the staples in and press. The forward action stapler – so named because the handle and the staple's exit point are on the same end of the stapler – allows for more precise control. Ergonomic and precise, the FA50elite is the practical, easy-to-use choice for DIY projects. It also is compact for easy storage.
"The handle in many competitors' staplers can be hard to compress and can make your hand tired after extended use. Also, if you have to push really hard you can lose control of the stapler and may not be able to place the staple as precisely as you would like," said Newman.
Some consumers complain, too, that other companies' models often make it difficult to precisely place staples. The FA50elite tool addresses this using patented forward action technology; it is easy to fire and allows the user to place his body weight and leverage over the point of impact. It fires T50® staples up to 1/2" (12mm).
Arrow's popular T50 Elite™ manual staple gun also is available at Canadian Tire. The T50 Elite staple gun is one of the first manual tackers on the market capable of firing up to a 1" (25mm) brad nail with versatility that includes the ability to fire six sizes of T50 staples. It features technology that enables the user to set a staple or nail right on virtually any surface, and it's ideal for woodworking and insulation.
Professionals and DIYers alike appreciate the versatility of the T50 Elite's integrated wire guide that safely aids in the installation of low voltage. The T50 Elite staple gun also features a high and low power switch that allows users to adjust when working with hard or soft surfaces. Professionals like the quick load magazine that allows them to efficiently re-load when they're in the middle of a job. A jam resistant mechanism means less downtime and an ergonomic soft rubber grip delivers the highest standard of comfort.
About Canadian Tire
Canadian Tire Corporation, Limited is one of Canada's most-shopped general retailers and the country's largest sporting goods retailer, with more than 1,700 retail and gasoline outlets from coast-to-coast. Our primary retail business categories - Automotive, Living, Fixing, Sports, Playing and Apparel - are supported and strengthened by our Financial Services division, which offers such products and services as Canadian Tire Home Services, credit cards, retail deposits, in-store financing, product warranties, and insurance. Nearly 68,000 people are employed across the Canadian Tire enterprise, which was founded in 1922 and remains one of Canada's most recognized and trusted brands. Visit www.canadiantire.ca for more information.
About Arrow Fastener
Arrow Fastener Company, LLC is a leading manufacturer of manual and electric staple and nail guns, glue and rivet tools which are sold to consumers and commercial contractors, primarily through home centers, mass merchants and specialized retailers. Founded in 1929, Arrow Fastener was acquired by Masco Corporation (NYSE: MAS) in 1999. For more than five decades, the T50® staple gun has been the industry standard, as the world's best selling staple gun. Today, Arrow Fastener is a trusted supplier of reliable, innovative and affordable products for the building trade professional and do-it-yourselfer. For more information, visit www.arrowfastener.com.
About Masco Corporation
Masco Corporation (NYSE: MAS), parent company of Arrow Fastener, is one of the world's largest manufacturers of brand-name consumer products for the home and family, including Behr® paint, Delta® and Hansgrohe® faucets, bath and shower fixtures, KraftMaid® and Merillat® cabinets, Milgard® windows and doors and Verve™ lighting systems. Masco is also a leading provider of services that include the installation of insulation and other building products through Masco Contractor Services and Masco Home Services. Visit www.masco.com for more information on the Masco family of brands.
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