BASF increases production of TWINLINE(TM) to meet demand for 2013

MISSISSAUGA, ON, Nov. 7, 2012 /CNW/ - BASF Canada Inc. (BASF) has increased production of its popular TWINLINETM cereal fungicide for the 2013 growing season as a direct response to high market demand.

"Growers responded very well to the benefits that new TWINLINE fungicide offered last year which resulted in a sold out position across Canada," says Jason Leitch, Brand Manager, Fungicides, at BASF Canada. "This was one of the largest cereal fungicide launches in Canada. Growers have shown their desire for new innovations in the cereal market, and it's clear that TWINLINE delivers."

TWINLINE launched in 2012 as a solution to managing leaf diseases in cereals with the added advantage of AgCelenceTM - a unique plant health benefit available only in specific BASF fungicides, including HEADLINE®.

"A lot of growers had success with TWINLINE last year and next year even more growers will have the opportunity to access it," says Leitch.

One such grower was Ron Krahn of Rivers, MB. Krahn used TWINLINE on his spring wheat and oats and saw a significant benefit. "We sprayed TWINLINE on both at flag leaf time and saw between eight and 11 bushels more per acre over the check," he says. "We had a really good test weight in our oats as well, which wasn't very common this year."

TWINLINE provides dual modes of action to control a range of leaf diseases, including tan spot, septoria leaf spot, leaf rust, stripe rust, spot blotch, net blotch, scald, crown rust and powdery mildew. In trials, TWINLINE resulted in excellent leaf disease control along with AgCelence benefits leading to an average yield response of 3 bushels per acre.+

For more information about TWINLINE, visit www.AgSolutions.ca/TWINLINE.

About the BASF Crop Protection division
With sales of €4.0 billion in 2010, BASF's Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF's Crop Protection division is to be the world's leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com or follow us on twitter: www.twitter.com/basfagro.

+ - In comparison to the Untreated Acre

Always read and follow label directions.

TWINLINE and AgCelence are trade-marks of BASF SE; HEADLINE is a registered trade-mark of BASF SE; all used with permission by BASF Canada Inc.

© 2012 BASF Canada Inc

SOURCE: BASF Canada Inc.

For further information:

Jason Leitch
BASF Canada Inc.
(289) 360-6037
jason.leitch@basf.com

Natalie Little-Rowe
ON Communication Inc.
(519) 434-1365 x 236
natalie@oncommunication.ca