SodaStream Canada Earns 2012 Outstanding Partner Award from London Drugs

Environmentally Friendly Soda-Making System Recognized as Innovative Household Product

WINNIPEG, Manitoba, Nov. 7, 2012 /CNW/ - SodaStream Canada, a leader in home carbonation systems, announced today that it has been selected for a 2012 Outstanding Partner of the Year Award in the Household & Stationary category by retail giant London Drugs.

London Drugs, based in Western Canada, recognizes a select group of vendors who have gone above and beyond to address the needs of their customers through innovative products and services. Award recipients were honored during a ceremony Tuesday, November 6, at the Park Hyatt Hotel.

Key criteria in the selection of winners included total sales volume, innovative technology, design and marketing, and teamwork with the London Drugs Management Group.

SodaStream's beverage carbonation systems give consumers an alternative to off-the-shelf fizzy drinks with sparkling beverages they can make directly from the tap at home. The company's portfolio of soda-making machines, mixers and syrups offers consumer convenience without the waste produced by throwaway cans and bottles. SodaStream Source, the company's latest innovative soda-making machine, carries a sleek design by Yves Behar, an iconic designer and sustainability advocate.

"SodaStream Source is a real game changer in home-carbonating systems that enables consumers to practice environmental consciousness as they enjoy elegant design in the kitchen," said Marta Mikita-Wilson, President of SodaStream Canada.

For more information about SodaStream Canada, please visit www.sodastream.ca.

About SodaStream

SodaStream manufactures beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 55,000 retail stores in 45 countries around the world. For more information on SodaStream, please visit our website: www.sodastream.com.

About London Drugs

London Drugs, www.londondrugs.com, has 75 stores in more than 35 major markets throughout British Columbia, Alberta, Saskatchewan and Manitoba including its online store www.londondrugs.com. London Drugs offers consumers a range of products from digital cameras and cosmetics to computers and televisions. Renowned for its creative approach to retailing, the company employs more than 7,500 people with pharmacy and health care services being the heart of its business. Committed to innovation and superior customer service, London Drugs has established itself as a reputable and caring company and continues to position itself for future growth and development.

SOURCE: SodaStream Canada

For further information:

Melanie Kreiter, SS|PR, +1-847-415-9320, mkreiter@sspr.com

http://www.sodastream.com