Media Advisory: Holiday tree lighting ceremony at Downtown Yonge's annual ILLUMINITE event

TORONTO, Nov. 6, 2012 /CNW/ - The holiday season in Downtown Yonge officially kicks off with the lighting of the neighbourhood's holiday décor this Saturday, November 10. Illuminite, at Yonge-Dundas Square, not only celebrates the lighting of Downtown Yonge's 40-foot holiday tree boasting 52,000 LED lights, but other breathtaking installations throughout the area as well.
The tree lighting ceremony opens with a live music and dance performance by show choir, SPLASH, from the Etobicoke School of the Arts and features a stunning fire and pyrotechnics show by the renowned acrobat troupe, Circus Orange

Illuminite takes place from 6 to 7 p.m. and is free to attend.

What: Iluminite

Who: SPLASH from Etobicoke School of the Arts and Circus Orange pyrotechnic performers

Where: Yonge-Dundas Square

When: Nov.10, 2012, 6 p.m.- 7 p.m.

Visuals: Crowds enjoy live music and a brilliant fire, and pyrotechnics show before Illuminite's spectacular tree-lighting finale.

About Downtown Yonge BIA:
The Downtown Yonge Business Improvement Area is an association of 2,000 businesses and property owners in downtown Toronto. Founded in 2001, its mandate is to revitalize and position Downtown Yonge as Canada's premier business, shopping and entertainment destination. To learn more about Winter Magic, please visit www.wintermagic.ca.

SOURCE: Downtown Yonge Business Improvement Area

For further information:

Contact: 
Abigail Gamble
Communications Manager
416-597-0255 x224
[e-mail]