Influitive Partners with Eloqua to Help Shorten Sales Cycles with Advocate Marketing Tools
New Integration Connects Qualified Prospects with Passionate Customers
TORONTO and ORLANDO, Fla., Nov. 6, 2012 /CNW/ - Influitive (@Influitive), the advocate marketing experts, today previewed an integration with Eloqua (NASDAQ: ELOQ) that connects website visitors with customer advocates, simplifying and accelerating the buying process. The integration is being demonstrated at the 2012 Eloqua Experience conference (booth# 209) and is expected to be available on the Eloqua AppCloud by the end of the year.
As buyers increasingly turn to social media and peer networks for product recommendations, they're tuning out traditional marketing and sales campaigns. Influitive turns this to the marketer's advantage with AdvocateHub, the first B2B advocate marketing application. Using AdvocateHub, marketers can easily manage, mobilize and recognize advocates – the customers who are willing to share their positive experiences with prospects.
Now Eloqua customers can go a step further and directly connect prospects with customer advocates by simply adding Influitive's "Ask an Advocate" app to Eloqua landing pages. Prospects visiting these pages can search for advocates using multiple criteria and connect with them directly through social sites like Facebook, LinkedIn and Twitter. This improves conversion rates and accelerates sales cycles by helping buyers get positive peer feedback earlier in their research and evaluation process. Additionally, each request to connect with customer advocates is tracked as a lead activity in Salesforce.com, where it can be tied to opportunities and revenue, closing the loop on advocate marketing efforts.
"For many marketers, customer advocates are largely an untapped but incredibly powerful resource that is proven to accelerate sales and increase revenue," said Mark Organ, co-founder and CEO of Influitive. "AdvocateHub and Eloqua gives marketers a unique way to direct the power of advocate marketing to early stages of the buying process when it can have the most impact."
Influitive, based in Toronto and San Francisco, is changing the face of B2B marketing through its innovative AdvocateHub platform for advocate marketing. Today's buyers are leveraging knowledgeable peers at roughly twice the rate than they did even four years ago. Influitive's AdvocateHub lets marketers capture the enthusiasm of their best customers, followers, and evangelists, turning that into direct support through all stages of the buying cycle, from social media reviews and customer referrals to case studies and references. To learn how to get your advocates working with you, please visit http://www.influitive.com.
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