Sportsnet Secures 10-Year Multiplatform Deal for B.C., Alberta, Manitoba, and Ontario Provincial Curling Championships
- Exclusive Canadian coverage available on Sportsnet's television,
online and mobile platforms -
- Marks the first time the Provincial Curling Championships will be offered nationally -
- Women's events begin in January 2013; men's to follow in February -
TORONTO, Oct. 30, 2012 /CNW/ - In a continued commitment to growing the sport of curling in Canada, Sportsnet today announced a 10-year multiplatform agreement for exclusive Canadian coverage of the B.C., Alberta, Manitoba, and Ontario Provincial Curling Championships. Under terms of the agreement, Sportsnet will partner with the four provincial governing bodies - Curl B.C, Alberta Curling Federation, CurlManitoba, and Ontario Curling Association - to deliver the men's and women's championship events on television, online and mobile platforms.
This marks the first time the Provincial Curling Championships will be delivered nationally across Canada.
Coverage begins in January 2013 with the Alberta, Manitoba and Ontario women's events, followed by the men's events in February. Sportsnet's deal for the B.C. Provincial Curling Championships begins in 2014. Broadcast details will be announced at a later date.
"As curling's popularity continues to grow at an impressive rate, Sportsnet is committed to providing curling fans with increased access to high-calibre events such as the Provincial Curling Championships," said Navaid Mansuri, Vice-President of Finance and Sports Programming, Sportsnet. "By building on the growing popularity of the sport, these agreements allow us to expand our curling coverage while elevating the profile of these events, as well as the sport of curling across Canada."
The Provincial Curling Championships are an annual event that showcases curling's most elite athletes from across the country. The winners move on to compete in the national championships: Tournament of Hearts (women) and Brier (men).
Today's announcement comes on the heels of Sportsnet's recent purchase the Grand Slam of Curling. Announced in August 2012, Sportsnet now wholly owns and operates the elite series of men's and women's curling events which are part of the World Curling Tour.
Sportsnet connects Canadian sports fans to their favourite teams and athletes, using five platforms: TV, Radio, Print, Online and Mobile. Sportsnet is Fuelled By Fans, and delivers storytelling on a local, regional, national and global level. The multiplatform brand consists of Sportsnet, sportsnet.ca, Sportsnet 590 The FAN, Sportsnet 960 The FAN, Sportsnet magazine, Sportsnet Mobile and the Hockey Central app on iPad and Playbook. Sportsnet is the Canadian leader in NHL and MLB television broadcasts and is home to 162 Toronto Blue Jays games, plus MLB Playoffs and the World Series. Sportsnet is an official broadcaster of the London 2012 Olympic Games, and also offers an exciting sports lineup including the NFL, the Rogers Cup tennis tournament, the Memorial Cup, and soccer programming with UEFA Champions League, Barclays Premier League, MLS Vancouver Whitecaps FC, and Canadian national team matches for men and women. Sportsnet Connected is the network's nightly news program, providing regional and national coverage of the day's events in the world of sports.
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