Principal Photography Starts on Discovery Channel's Explosive New Format NEVER EVER DO THIS AT HOME

Teddy Wilson (L) and Norm Sousa (R) on set as production begins on NEVER EVER DO THIS AT HOME (CNW Group/Discovery Channel)

- Teddy Wilson of INNERSPACE and comedian Norm Sousa announced as hosts -
- Insight Productions at the helm of first-ever North American version of the highly-successful 13x30 format -
- Series to debut on Discovery in Spring 2013 -

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TORONTO, Oct. 24, 2012 /CNW/ - Bell Media's Discovery Channel Canada and Insight Productions announced today that principal photography is underway on the first English-language version of the hugely successful Norwegian format NEVER EVER DO THIS AT HOME. It was also confirmed that Teddy Wilson, current co-host of SPACE's flagship daily entertainment talk show, INNERSPACE, and award-winning comedian Norm Sousa (The Sketchersons), will host the series. In development for the last six months, production on the 13-part series starts this week, shooting primarily on location at a 100-acre property in Brant County, ON.

NEVER EVER DO THIS AT HOME blends science, danger, and comedy when hosts Wilson and Sousa conduct madcap experiments and test the limits of what a house can withstand - and beyond. In each episode, Wilson and Sousa precariously mix, ignite, flood, explode, and otherwise wreak havoc on the contents of an old farmhouse in Brant County - no appliance or fixture is safe in their hands. In this unsuspecting house, the two dangerously unqualified hosts perform a series of compelling and volatile experiments - with side-splitting results. Their haphazard trials reveal the legitimate physics and chemistry behind the cause and effect of their experiments - and outrageous consequences ensue when their curiosity overrides caution! Which is precisely why viewers should NEVER EVER DO THIS AT HOME.

This ratings-winning format originates from Norwegian broadcaster NRK, where its resounding success led to productions quickly sprouting in Denmark, Sweden, and Germany. UK-based independent distributor DRG brokered the deal with Insight Productions, who secured Discovery Channel Canada as the natural fit broadcast partner.

"With their unparalleled expertise at adapting the world's most exciting formats, I can't wait to see what the team at Insight does with NEVER EVER DO THIS AT HOME," said Edwina Follows, Director of Commissioning and Production for Discovery. "It's going to be explosive, it's going to be entertaining, and it's going to keep our viewers on the edge of their seats."

"These guys are going to throw common sense out the window, and we couldn't be more thrilled," said John Brunton, Chairman & Chief Executive Officer, Insight Productions. "We're going to see their genuine reaction from these reckless experiments, and the only thing that we can safely predict is hilarity."

NEVER EVER DO THIS AT HOME will also regularly feature experts in various fields of demolition, chemistry and radiation, among others, who will help the hosts understand the science behind the experiments.

NEVER EVER DO THIS AT HOME is produced by Insight Production Company Ltd. in association with Discovery Channel Canada and Bell Media, based on a format devised by NRK and distributed by DRG. Executive Producers are John Brunton and Barbara Bowlby. Supervising Producer is Lindsay Cox. Produced by Chris Chilco. Directed by Rae Upton. Edwina Follows is Production Executive for Discovery. Catherine MacLeod is Vice-President, Specialty Channels, Bell Media. Rick Brace is President, Specialty Channels and CTV Production. Phil King is President, CTV Programming and Sports.


Image with caption: "Teddy Wilson (L) and Norm Sousa (R) on set as production begins on NEVER EVER DO THIS AT HOME (CNW Group/Discovery Channel)". Image available at: http://photos.newswire.ca/images/download/20121024_C9774_PHOTO_EN_19696.jpg

SOURCE: Discovery Channel

For further information:

Jodi Cook, Discovery Channel, 416.384.4603 or jodi.cook@bellmedia.ca
Cary Mignault, Unit Publicity Manager, NEVER EVER DO THIS AT HOME, 416.435.9295 or cmignault@insighttv.com