Photo Opportunity - Rauschenberg BMW 635 CSi Art Car to be unveiled at Art Toronto 2012
BMW Canada presented Robert Rauschenberg's BMW Art Car, a 1986 BMW 635 CSi, at Art Toronto on Thursday, October 25th at the Metro Toronto Convention Centre. Rauschenberg leveraged other artists' work to help convey his message onto the canvas; incorporating work from Bronzino, on the left side of the car, and Jean Auguste Dominique Ingres on the right. (CNW Group/BMW Canada Inc.)
First-ever Canadian viewing of the late Robert Rauschenberg's iconic 1986 Art Car
RICHMOND HILL, ON, Oct. 22, 2012 /CNW/ - BMW Group Canada, the leading premium passenger car and light truck brand in Canada, will unveil Robert Rauschenberg's 1986 BMW 635 CSi on Thursday October 25, 2012 at 7:30 p.m. at Art Toronto 2012 at the Metro Toronto Convention Centre.
Since 1975, artists from around the world have transformed BMW automobiles into artwork representing a moment in time through the global Art Car program. Rauschenberg's project is a model of artistry in the BMW Art Car Collection that spans 37 years and consists of 17 outstanding rolling sculptures on wheels.
A pioneer in the American pop art movement, Rauschenberg described the Art Car as a fulfillment of a dream of his, and considered it a mobile museum. Rauschenberg was the first to incorporate other artists' work by projecting their artwork onto the car.
As a third-year presenting sponsor of Art Toronto, BMW Canada is proud to bring Rauschenberg's Art Car to Toronto as a part of its commitment to arts and culture in Canada, and around the world.
PHOTO & INTERVIEW OPPORTUNITY:
|WHAT:||Canadian debut of Robert Rauschenberg's 1986 Art Car - the BMW 635 CSi|
|WHERE:||Metro Toronto Convention Centre, 255 Front Street West, North Building, BMW Exhibit.|
|WHEN:||Thursday, October 25, 2012; 7:30 p.m., Friday, October 26, 2012 from 10am-12pm via media tour or by appointment|
BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 43 BMW automobile retail centers, 20 BMW motorcycle retailers, and 28 MINI retailers represents the BMW Group across the country.
Image with caption: "BMW Canada presented Robert Rauschenberg's BMW Art Car, a 1986 BMW 635 CSi, at Art Toronto on Thursday, October 25th at the Metro Toronto Convention Centre. Rauschenberg leveraged other artists' work to help convey his message onto the canvas; incorporating work from Bronzino, on the left side of the car, and Jean Auguste Dominique Ingres on the right. (CNW Group/BMW Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20121022_C9038_PHOTO_EN_19629.jpg
SOURCE: BMW Canada Inc.For further information:
For interviews, additional photos or further information, please contact:
Kyle Denton, Corporate Communications
BMW Group Canada