Tim Hortons Smile Cookie Campaign Raises a Record $4.2 Million for Local Charities

OAKVILLE, ON, Oct. 10, 2012 /CNW/ - The Tim Hortons Smile Cookie fundraiser raised a nice chunk of dough-in support of local charities across Canada last month, with a record $4.2 million. Tim Hortons guests showed their support by purchasing the smiling chocolate chunk cookies for $1 between September 17 and September 23.

"Everyone at Tim Hortons is thrilled with the generosity of our guests and restaurant owners. We're all smiles today," said Bill Moir, Chief Brand and Marketing Officer, Tim Hortons. "Funds raised from the Smile Cookie campaign benefit local charities in every community where they are sold so we can all see the money go to work in our own backyards."

Charities benefiting from sales of the Smile Cookie include hospitals, shelters, clubs and various other community organizations. A complete list is available at www.timhortons.com/smilecookie

The fundraiser began in 1996 in Hamilton, Ontario as a way to raise money for the Hamilton Children's Hospital. Currently, Tim Hortons Restaurant Owners in Canada support more than 345 local charities through the annual Smile Cookie Fundraiser. In 2011, the campaign raised $4 million.

ABOUT TIM HORTONS INC.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of July 1^st, 2012, Tim Hortons had 4,071 systemwide restaurants, including 3,326 in Canada, 734 in the United States and 11 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

SOURCE: Tim Hortons Inc.

For further information:

or to arrange an interview, please contact:

Alexandra Cygal, Tim Hortons, 905-339-5960, [e-mail]