SourceKnowledge's New Video Pushdown: A Unique Way to Engage Users
MONTREAL, Sept. 26, 2012 /CNW Telbec/ - SourceKnowledge (www.sourceknowledge.com), Canada's largest private video network has launched a new rich media unit, the Pushdown. The ad unit is the Standard IAB size of 970x90 and expands to 970x415.
The Pushdown is an above-the-fold, user-initiated expanding ad designed to engage user interest. Video elements developed in rich media are incorporated in the Pushdown to help brands engage with users through interactive content. The ad unit's large size facilitates creativity by giving advertisers more space to develop their message.
"Advertisers have in fact seen a boost in user engagement with the use of the Pushdown unit," says Hector Pantazopoulos, VP of Business Development and co-founder of SourceKnowledge. SourceKnowledge's video Pushdown delivered on the SourceKnowledge Network has a 64.2%* completion rate and has quickly become a favorite with advertisers. A recent study shows that users are 164% more likely to engage with a Pushdown than with a regular banner.**
"By expanding its stable of rich media ad units with the video Pushdown, SourceKnowledge continues to ensure advertisers that their brand's story gets told with the best and latest digital vehicles," says Hector Pantazopoulos. The video Pushdown is currently served only on long form and short form premium content within the SourceKnowledge network.
A private video network in Montreal, Quebec, SourceKnowledge serves video, rich media and standard display ad units on a network of high quality U.S and Canadian sites. SourceKnowledge maintains exclusive and direct relationships with publishers allowing advertisers access to a curated selection of sites.
**"5 ad formats that make a difference for your brand", a MediaMind study published on February 23rd 2012
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