Media Invitation - The Plateau Has a New Mountain: MEC Unveils Its First Urban Boutique in Canada

MONTREAL, Sept. 18, 2012 /CNW/ - Mountain Equipment Co-op is pleased to invite media representatives to a press conference for the unveiling of the first MEC urban boutique in Canada, located in the heart of the Plateau, on Wednesday, September 19 at 10 AM.

It will be a unique opportunity to discover a new kind of MEC store and a unique product assortment inspired by active Montrealers,  and to learn more about MEC's new business plan, created in response to the growth of urban recreation and activities. It will also be possible to discuss this exciting trend with our special guest, running coach and author Jean-Yves Cloutier.

Guided tours, one-on-one interviews and a light meal will follow the press conference.

WHERE :				4394, rue Saint-Denis
WHEN :				Wednesday, September 19, 10 AM
WHO :				Gary Faryon, Chief Retail Operations Officer Patrick Tremblay, Regional Operations Manager - Eastern Canada François-Xavier Delemotte, Marketing Manager - Quebec Jean-Yves Cloutier, running coach and co-author of Courir au bon rythme

 

SOURCE: MOUNTAIN EQUIPMENT CO-OP

For further information:

Noémi G. Labelle
Communications - Québec
514.523.0743, ext. 229
[e-mail]