Global's #BIGBROTHER Grows While Singing Shows Cannibalize Their Viewers
The Voice Plummets by 64%
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TORONTO, Sept. 13, 2012 /CNW/ - Amidst all of the confusion and chaos created by this week's singing competition wars, Big Brother on Global did what it has done all summer: build upon its sizable audience. Wednesday's episode continued the trend by increasing its viewership upon last week.
In just 24 hours, The Voice lost two thirds of its audience, dropping to 536,000 (Nat. 2+) while Big Brother grew to 1.4 million. In the key demo of Adults 18-49, viewership for The Voice experienced a significant decline of 63% while Wednesday's Big Brother again showed more growth.
Viewers who missed last night's antics on Big Brother can catch up on GlobalTV.com and also tune in TONIGHT at 10pm ET/PT for an all-new episode on Global.
Source: Source: BBM Canada PPM Overnight Data - 9/5/12 - 9/12/12, Total Canada
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