Stoli® Launches ORGNL.TV
New Digital Platform Showcasing Creative Talent
Including RJD2, Nina Sky, Nary Manivong, Jeremyville and Charlie Becker,
Offers Canadians the Chance to Collaborate with Featured Artists
TORONTO, Sept. 6, 2012 /CNW/ - Stolichnaya® Premium vodka has launched a groundbreaking, one-of-a-kind online creative project entitled ORGNL.TV. Commissioned by Stoli®, ORGNL.TV will highlight the talents and document the creative process of noted artists from the fields of art, music and fashion from around the world, offering individuals in select countries the opportunity to seek inspiration and express their personal creativity by uploading videos to the website.
An extension of the brand's recently debuted global advertising campaign, "The Most Original Moments, Deserve The Most Original Vodka," ORGNL.TV will also serve as a launch pad where yet-to-be-discovered talent will have the chance to collaborate with featured artists.
To launch ORGNL.TV, musical artists RJD2 — a noted musician who scored A Beautiful Mine, the hit theme song to Mad Men — and Billboard top 20 artist, Nina Sky, will create their own Stoli ORGNL tracks, which will be available in October for fans to download online. Fashion designer Nary Manivong will take fans through the process of creating an original clothing collection and Jeremyville, whose artwork has received global acclaim, will create a one-of-a-kind Stoli-inspired painting. Internationally renowned sculptor and installation artist Charlie Becker will also sculpt a work created entirely from Stoli bottles.
"This new initiative provides Canadians with the opportunity to gain insight into the creative process of some very accomplished artists, while creating a space where Stoli fans can share and explore their own originality," says Kevin Lyman, Marketing Manager, Agency Spirits, Corby Distilleries Limited. "ORGNL.TV brings the brand's new advertising campaign to life, and engages Stoli fans to show us just how original they are."
From September 5 through October 29, individuals aged 25-and-older in the United States, and 21-and-older throughout the participating countries — Canada, UK, Greece, Austria, Mexico, UAE, Lebanon and Australia — will have the opportunity to submit their own videos via www.ORGNL.TV. The top six finalists, selected by Stoli fans, will be invited on a trip to New York City to attend a live music, art and fashion show hosted by Stoli this December. Additionally, three grand prize recipients will be invited to collaborate with Nary Manivong, Nina Sky and Jeremyville to unveil their own works at the event.
ORGNL.TV will continue to evolve throughout 2012, featuring new artists including Benjamin Hollingsworth, Otrera, Big Gigantic, Katie DiCicco and Gretchen Jones, further fostering artistic integrity, creativity and originality.
To continue the growth of the brand's digital footprint, Stoli also recently relaunched its www.Stoli.com website, taking "The most original people deserve the most original vodka" maxim a little bit further. New to the site is a cocktails section featuring how-to videos as well as tips and tricks from Stoli bartenders.
For additional information on ORGNL.TV, visit www.ORGNL.TV, and join the conversation on Twitter via #ORGNLTV. For more information on Stoli, visit us on Facebook at www.facebook.com/stoliCAN and follow us on Twitter @stoliCAN.
Stolichnaya is a premium vodka lauded for its clarity and award-winning flavour. The Stolichnaya portfolio includes Stolichnaya® Premium vodka, the super-premium Stolichnaya® Gold and the ultra-premium elit™ by Stolichnaya®. The brand also has a diverse lineup of Stolichnaya® Flavoured Premium vodkas.
Corby Distilleries Limited is a leading Canadian marketer of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian whiskies, Lamb's rum, Polar Ice vodka and McGuinness liqueurs. Through its affiliation with Pernod Ricard, Corby also represents leading international brands such as ABSOLUT vodka, Chivas Regal, The Glenlivet and Ballantine's Scotch whiskies, Jameson Irish whiskey, Beefeater gin, Malibu rum, Kahlúa liqueur, G.H. Mumm champagne, and Jacob's Creek, Wyndham Estate and Graffigna wines.
Please enjoy our products responsibly.
SOURCE: Corby Distilleries LimitedFor further information:
416-542-9140 x 3362