Media Advisory - Hyundai Canada Joined by Montreal Canadien P.K. Subban & Family to Announce Grassroots Program to Help More Than 1,000 Canadian Youth Play Hockey

MARKHAM, ON, Aug. 29, 2012 /CNW/ - In an effort to help under-resourced Canadian youth get involved in the nation's favourite sport, Hyundai Auto Canada Corp. is embarking on an exciting new initiative that will help 1,000 kids get in the game of hockey. In partnership with KidSport Canada, and Montreal Canadiens Defenceman P.K. Subban and his family, the automobile company will launch Hyundai Hockey Helpers on September 4, 2012.

Joined by Malcolm, P.K. Subban, as well as representatives from not-for-profit partner KidSport Canada, Steve Kelleher, president and CEO of Hyundai Auto Canada, will reveal how the program will help kids learn valuable life skills and improve communities.

WHEN			Tuesday, September 4, 2012
			10:30 a.m.
WHERE:			Victoria Village Arena
			190 Bermondsey Road
			North York, ON M4A 1Y1
WHO:			P.K. Subban, Montreal Canadiens Defenceman
			Malcolm Subban, 2012 first-round Boston Bruins draft pick
			Steve Kelleher, President and CEO, Hyundai Auto Canada Corp.
			Dawn MacDonald, partnership lead, KidSport Canada
			Youth hockey players

PHOTO OPS:     

• All speakers, including P.K. Subban, Steve Kelleher and Dawn MacDonald
• P.K. and Malcolm Subban partaking in a scrimmage game with local youth
• Interviews with the Subbans, Steve Kelleher and Dawn MacDonald available

SOURCE: Hyundai Auto Canada Corp.

For further information:

Nicole Brightling, Citizen Optimum
Office: [phone], Mobile: [phone],
[e-mail]