McDonalds, FedEx, Citi, Coca-Cola and Southwest Airlines Among 20+ Corporate Industry Leaders to Meet This October to Debate How to Utilize Social Media for Better Customer Service

LONDON, Aug. 28, 2012 /CNW/ - Leading companies congregate on New York to deliver sessions on how brands can use social media to deliver better customer service for brand loyalty, customer acquisition and reputation management at the  Social Media for Customer Service Summit this October 23 - 24.

The social landscape is forever evolving, but one thing remains certain in all this uncertainty - that the ability to serve customers, in the channels they wish to be served in, is critical to business success.

A recent survey carried out by Useful Social Media showed that customers now expect companies to be socially responsive. 62% of customers have used social media to raise a customer service issue. 81% of customers believe it is important for your business to respond to them if they have a question or complaint on a social channel. And 60% of businesses who have increased revenues in the past six months put it down to better customer service.

Companies must acknowledge the acquisition and retention power of the post-sales experience. It is critical to keep current customers happy, and show potential customers how well you can do business. Social media gives businesses a channel to achieve all of the above.

Past attendee Alex Scott from Entergy said, "Last year's summit offered an excellent deep-drive into the benefits, best practices and challenges associated with social media and customer service." Whereas Ryan Jensen from Zions Bancorporation stated, "With a huge variety of companies and roles represented, many ideas surfaced, opinions different, and attendees could take home solutions vetted by the larger group."

*FedEx* *CiTi* *McDonalds* *Best Buy* *Coca-Cola* *Southwest.com* *Hilton* *Jet Blue Airways* *Four Seasons* *GoDaddy.com* *Cisco* *Samsung* *Whole Food Market* *Sony* *Ring Central* *The Warner Cable* *Conversocial* *AVG* *SEGA* *Comcast* *Zappos* *Ancestry.com* are all scheduled to speak to the event.

Useful Social's summit will focus on three core topics; Measurement to get buy in, spot issues and track value. Internal set up to become more responsive, deliver a joined up solution, go beyond normal customer service delivery and integrate with your call centre - and beyond. And response tactics to generate positive sentiment, solve crises before they explode, retain customers and avoid looking like big brother.

For more information on the conference, please visit the Social Media for Customer Service Summit - for more information.

Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our blog, produce long-form briefings and write in-depth research reports. Our conferences are widely recognised as the best in the field of corporate social media best practice.

SOURCE: Useful Social Media

For further information:

Harry Rollason, Useful Social Media, +44-207-375-7527, harry.rollason@usefulsocialmedia.com