Samsonite Canada launches new website with mobile commerce
STRATFORD, ON, Aug. 14, 2012 /CNW/ - Samsonite Canada has entered the mobile commerce arena with a new website that allows consumers to research and purchase luggage and travel accessories on-the-go.
Samsonite Canada is the first major entrant in the national luggage market to launch a mobile optimized ecommerce presence.
"We aim to perpetuate and enhance our leadership position in the market; firstly by continuing to provide best in class products and a total support philosophy for our valued Samsonite Retailers and secondly by upgrading our ecommerce platform with an enhanced experience for consumers who prefer this purchasing style" notes Paul DeCorso, General Manager at Samsonite Canada.
In an effort to continually grow sales in the retail channel, the new website places equal prominence on increasing foot traffic to local retailers through tools such as GPS detection and a store locator.
"Our plan for the rebuild included placing equal focus on selling online and helping consumers find their nearest Samsonite retailer" explains Jonathan Kochis, a partner at ResIM (www.resolutionim.com), the firm behind the new site. "The previous Samsonite Canada web overhaul resulted in double-digit sales growth simply by making it easy for consumers to find a store nearby."
A number of additional features help the new site provide a positive user experience. IP address detection on the desktop version gives consumers the ability to locate their nearest retailer, while simplified, stripped-down check-out steps enhance and clarify the online purchase process.
The new site is available at www.samsonite.ca and will adjust automatically to suit smartphones, tablets, and desktop or laptop computers.
About Samsonite Canada
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilizing top designer expertise from around the globe, Samsonite creates unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveller. For over 100 years, Samsonite has continued to build upon its rich heritage.
From offices in Toronto and London, Ontario, Resolution Interactive Media (ResIM) produces award-winning web and mobile applications, ecommerce storefronts, and public websites. A focus on the implementation of new technology has helped the firm garner recognition from Applied Arts Magazine and the SxSW Interactive Awards.
SOURCE: Samsonite CanadaFor further information:
Jonathan Kochis, Partner
Resolution Interactive Media
Telephone: (519) 860-6674