Marketing Automation Space Expands with Eloqua IPO
Mike Couch, Chief Executive Officer of Couch & Associates Inc., in response to Eloqua going public
TORONTO, Aug. 2, 2012 /CNW/ - Today, Eloqua, Inc., a leading provider of on-demand Revenue Performance Management solutions, announced the pricing of its initial public offering of 8,000,000 shares of common stock at a price to the public of $11.50 per share.
"It is becoming evident that markets are valuing companies based on more modern drivers above and beyond traditional notions like market cap and revenue. This is noticeable in subscription and cloud-based software companies such as Responsys, Jive Software and Brightcove who have also gone public, with annual revenue in the range of $50-$100M.
This same movement has led towards a more buyer-centric view - the concept of Revenue Performance Management (RPM), made famous by companies like Eloqua for optimizing top line growth and driving organizations to be successful.
The marketing automation space is a viable and important market. Eloqua helps uncover marketing drivers which create revenue. They provide marketing professionals with the power to maximize demand for their company and be fundamentally 'worth' more to a market."
About Couch & Associates
Couch & Associates Inc. named 25th in Profit 200 ranking of Canada's fastest growing companies is a professional marketing services organization that specializes in marketing automation and effective sales enablement. Couch & Associates is comprised of lead consultants and account and project managers that drive initiatives to their 200+ clients ranging from SMB to Fortune 500. The Couch & Associates design and technical teams add value through their knowledge of best practices and experience with marketing technologies and surrounding infrastructures. The team is certified with a variety of software platforms including Eloqua, Salesforce, Netsuite, SLX and Microsoft Dynamics.
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore.
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