arrive alive Partners With Transit for Two-Day Awareness Blitz
TORONTO, Aug. 2, 2012 /CNW/ - Beginning with the annual TTC awareness day at Yonge and Bloor on August 2nd, 07:00, arrive alive DRIVE SOBER® will execute a two-day effort to save lives on our roads. Throughout the morning rush hour, 10,000 TTC riders will receive information about sober driving.
arrive alive DRIVE SOBER will continue its awareness efforts leading into the long weekend on Friday, August 3rd in partnership with the Ontario Provincial Police and the community of Whitby, Durham Region. arrive alive DRIVE SOBER will be unveiling new 'Choose Your Ride' bus-back as part of the 24th campaign. Special thanks to Street Seen Media and CAA. A map of participating transit systems can be located through the following link: http://goo.gl/maps/fw9mB
The 24th campaign features new PSAs with Celebrity Chef Rob Rainford and Toronto Raptor Jose Calderon. arrive alive DRIVE SOBER has been attending events all summer including golf tournaments, safety days, a Blue Jays Awareness Day, the Georgian College Auto Show, youth conferences, and their 18th Annual Drive Straight Golf Tournament.
Visit www.arrivealive.org for more information.
Image with caption: "Choose Your Ride bus-back image (CNW Group/arrive alive DRIVE SOBER)". Image available at: http://photos.newswire.ca/images/download/20120802_C4475_PHOTO_EN_16598.jpg
SOURCE: arrive alive DRIVE SOBERFor further information:
Media Contact: Anne Leonard (416)-578-4829