Media Advisory/Photo Op - Anti-distracted driving campaign launch
TORONTO, July 27, 2012 /CNW/ -
|What:||CAA South Central Ontario, the Ministry of Transportation, the Ontario Provincial Police and members of the Traffic Safety Coalition will launch a four-week long anti-distracted driving initiative. The aim of the campaign is to raise awareness regarding high-risk behaviours behind the wheel and encourage safe driving habits in hopes of reducing collisions and fatalities on our roads.|
Wednesday August 1, 2012
10:30 A.M.: News conference
Missing: Anti-distracted driving campaign official launch.
11:00 A.M.: Photo Op
Drivers take to the track in go karts to demonstrate the challenges and potential dangers of being distracted while texting behind the wheel.
75 Carl Hall Road
Toronto, ON M3K 2B9
Note: No open toe shoes allowed on track.
Teresa Di Felice, Director Government & Community Relations, CAASCO
Ken MacDonald, OPP Superintendent, Highway Safety Division GTA
Vic Dhillon, MPP & Parliamentary Assistant to the Minister of Transportation
CAA South Central Ontario is a not-for-profit auto club offering insurance, travel, automotive care and roadside services. There are more than 1.8 million CAA members in South Central Ontario and 5 million members in Canada. We're more than Roadside Assistance. We're Life-side Assistance.Visit www.caasco.com.
SOURCE: CAA South Central OntarioFor further information:
Media contact: Silvana Aceto, Media and PR Specialist, CAA SCO, email@example.com, Office: (905) 771-3194, Cell: (416) 209-4930 or Jeff LeMoine, Communications Specialist, firstname.lastname@example.org, Office: (905) 771-4709, Cell: (416) 254-0641.