Social media campaign invites Canadians to share how Jack Layton's vision lives on
OTTAWA, July 25, 2012 /CNW/ - A new social media initiative provides a forum for Canadians to share how Jack Layton's message of love, hope, and optimism lives on.
Spearheaded by the Broadbent Institute, the Dear Jack initiative is supported by the Layton family and people across the country.
"Jack showed us that being compassionate and loving in politics can and will lead to success. I've seen Canadians across the country embrace Jack's message. I'm excited to see his legacy recognized through DearJack.ca," said Olivia Chow, Layton's widow.
Jack Layton stepped down as Leader of the Official Opposition one year ago today. His remarkable career, determined battle with cancer, and powerful parting letter inspired Canadians from coast-to-coast-to-coast.
"This is an inspiring way for Canadians to come together to express how Jack's work lives on," said Kathleen Monk, Executive Director of the Broadbent Institute.
Expressions in words, pictures, and video can be posted at DearJack.ca. Tweets featuring the hashtags #dearjack and #cherjack will also appear on the site; a Dear Jack Facebook page supplements the campaign.
"My family has been deeply touched by the support of Canadians over the past year. Every day, people strive to make this country even better, just as my dad encouraged us all to do in his last letter. DearJack.ca is a powerful platform for expressing how we're affecting change and for inspiring one another", said Mike Layton.
On August 22, family and friends of Jack Layton will commemorate the one year anniversary of Jack Layton's passing in Toronto's Nathan Phillips Square where multimedia highlights from the Dear Jack initiative will be screened. Other commemorative grassroots events are expected to take place across Canada the same day.
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