The CIBC Pink Collection™ now available exclusively in CIBC branches across Canada
All net proceeds raised support the Canadian Breast Cancer Foundation
TORONTO, July 25, 2012 /CNW/ - CIBC (TSX: CM) (NYSE: CM) kicks off its 2012 edition of the CIBC Pink Collection™, in support of the Canadian Breast Cancer Foundation.
One hundred percent of net proceeds go to the Canadian Breast Cancer Foundation for breast cancer research, education and awareness programs.
The 2012 CIBC Pink Collection features a number of items for a suggested contribution:
- Friendship bracelet for $2
- Shoelace lapel pin for $3
- Tote bag for $5
- Key chain for $6
- Teddy Bear for $10
"CIBC is proud to support the Canadian Breast Cancer Foundation because of the work they do in not only finding a cure but in prevention and early detection as well," said Christina Kramer, CIBC Executive Vice-President and National Run Champion. "Our CIBC Pink Collection is another way to show our support and raise awareness for such an important cause."
Last year, through the generosity of CIBC clients, employees and the general public, more than $1.9 million was raised through fundraising events and contributions from the CIBC Pink Collection available exclusively in CIBC branches across Canada.
"The Foundation continues to be inspired by CIBC's ongoing commitment to the Canadian Breast Cancer Foundation CIBC Run for the Cure. The funds raised by the CIBC Pink Collection in addition to Team CIBC fundraising and volunteer support, is a testament to the tremendous dedication of CIBC's staff and clients towards our vision of creating a future without breast cancer," says Deborah Dubenofsky, National Board Chair, Canadian Breast Cancer Foundation.
The 2012 CIBC Pink Collection will be officially launched at branches across Canada during CIBC's National Client Appreciation Day on July 26. See the CIBC Pink Collection at www.cibc.com/cibcpinkcollection or any CIBC branch. Quantities are limited and available only while supplies last.
CIBC's involvement in the Run for the Cure has grown into an important part of the fabric of our organization and our employees continue to be at the heart of our support. Regional Run Champions are available for interviews and can share their personal stories about why they became involved in the Canadian Breast Cancer Foundation CIBC Run for a Cure.
About the Canadian Breast Cancer Foundation CIBC Run for the Cure
Since 1992, the annual Canadian Breast Cancer Foundation CIBC Run for the Cure has been the largest, single-day, volunteer-led national event in support of creating a future without breast cancer. In 2011, close to 170,000 participants raised over $30 million to fund innovative breast cancer research, education and awareness programs. On Sunday, September 30, 2012 this national movement will again connect participants and volunteers in 60 communities across the country. For more information, visit www.cbcf.org
CIBC is a leading North American financial institution with nearly 11 million personal banking and business clients. CIBC is committed to supporting causes that matter to our clients, our employees and our communities. We aim to make a difference in communities through corporate donations, sponsorships and the volunteer spirit of employees. In 2011, CIBC contributed more than $35 million to charitable and non-profit initiatives in Canada to support national, regional and local organizations.
You can find other news releases and information about CIBC in our Press Centre on our corporate website at www.cibc.com.
About the Canadian Breast Cancer Foundation
For over 25 years, the Canadian Breast Cancer Foundation has been at the forefront of a nation-wide movement to raise awareness and mobilize action on breast cancer. Today, the Foundation is the leading organization in Canada dedicated to creating a future without breast cancer. Since 1986, from coast to coast, we have invested over $274 million to fund vital research and community health grants that have led progress in breast cancer prevention, diagnosis, treatment and care. Visit cbcf.org and join the movement.
Image with caption: "The 2012 CIBC Pink Collection features a number of items for a suggested contribution available at CIBC Branches (CNW Group/CIBC)". Image available at: http://photos.newswire.ca/images/download/20120724_C2444_PHOTO_EN_16408.jpg
SOURCE: CIBCFor further information:
Sean Hamilton, Director, External Communications and Media Relations, CIBC, Tel: 416-304-8456, firstname.lastname@example.org