Media Alert: Two wines each valued at $20,000 up for bids at LCBO fine wine auction

    TORONTO, Oct. 10 /CNW/ -

    WHAT:     The two most expensive wines ever presented at auction in
              Canada will go under the gavel at 6:30 p.m. Friday, October 12
              at Ritchies New Gallery at 380 King Street East in Toronto at
              the LCBO VINTAGES fine wine auction.

              Two jeroboams (each equivalent to four standard 750 mL
              bottles) of 1959 Domaine de la Romanee-Conti Richebourg, valued
              from $20,000 to $25,000 apiece, will be up for bids. It's
              expected the wines could sell for a much higher price. Proceeds
              from the sale will go to benefit the Toronto Symphony
              Orchestra.

              Bidding for the two Richebourg wines will kick off the first
              session of the auction. More than 2,500 lots of fine wines will
              be presented at the four-day auction which runs until October
              15 (1:00 p.m. start on Saturday and Sunday and 6:00 p.m. on
              Monday).

              Sales during the auction are expected to top the $3 million
              mark. The auction is presented by LCBO VINTAGES in partnership
              with Ritchies Auctioneers.

              Consumers and collectors can taste many of the rare wines to be
              offered at the auction at The Carlu at 444 Yonge Street in
              Toronto on October 11 from 7:00 p.m. to 9:00 p.m. Tickets are
              $300 and can be bought through VINTAGES Sales and Service
              Centre at 416-365-5767 or 1-800-266-4764.

    WHERE:    Ritchies New Gallery
              380 King Street East
              Toronto, Ontario

    WHEN:     Friday, October 12, 2007
              6:30 p.m. sharp (media advised to arrive by 6:15 p.m.)

                   Photo, video and interview opportunities

For further information: MEDIA CONTACTS: Chris Layton, LCBO Media
Relations Co-ordinator, Tel. (416) 864-6772, Cell. (416) 587-3729, Fax. (416)
864-6850, E-mail: chris.layton@lcbo.com; Barry O'Brien, Director, LCBO
Corporate Affairs, Tel. (416) 864-6821, Cell: (647) 290-3448, Fax. (416)
864-2476, E-mail: barry.obrien@lcbo.com