It's Official: Twilight Trumps Potter

    STEPHENIE MEYER SERIES HITS RECORD SALES AT INDIGO BOOKS AND MUSIC

    TORONTO, Nov. 19 /CNW/ - Young Canadians have been demonstrating their
thirst for a good read as Indigo Books and Music marks the sale this week of
600,000 copies of Stephenie Meyer's page-turning Twilight series in 2008. The
paranormal romance of Bella, Edward the vampire and Jacob the werewolf has
become so popular among young readers this year that the Twilight Saga has
eclipsed the number of Harry Potter books sold at the Canadian bookstore in
2007, including the launch of the final book, Harry Potter and the Deathly
Hallows. This sales milestone comes in the same week as the highly anticipated
Twilight movie hits the big screen.
    "I never expected to see another series sell as many copies as Harry
Potter did in 2007. For the Twilight series to have sold more copies in 2008
than the Harry Potter series did last year is truly extraordinary," says
Trevor Dayton, Vice President, Kids and Entertainment at Indigo Books & Music
Inc.
    "We are inspired by the surge in the volume of readership in the Young
Adult category. The number of books sold in the Twilight series and other
up-and-coming novels shows that young Canadians love to read. Book sales in
this category have exploded by over 200% in the last five years," notes
Dayton. "Teens have increasingly galvanized around books, and reading and
sharing their passion for these stories with each other through social
networking and digital technology."
    The Twilight series has become a huge phenomenon across the world, and
especially in Canada where the series' loyal fan base, also called
"Twilighters", has become so devoted that they clamour to be among the first
to buy copies of each new release. Just this summer, to launch Breaking Dawn,
the fourth and final book in the Twilight Saga, thousands of fans across
Canada attended Midnight Masquerade parties at Indigo and Chapters stores to
be among the first to buy copies of the latest book.
    With the holidays fast approaching, this impressive milestone reminds
parents that books make great gifts providing hours of entertainment and serve
as a catalyst for connection with their teens. The complete assortment of
Twilight series books, music and accessories are available at Indigo, Canada's
Twilight Saga headquarters.

    Indigo Books and Music Inc. is a Canadian company and the largest book
retailer in Canada, operating bookstores in all provinces under the names
Indigo Books and Music, Chapters, and Coles. Indigo operates
chapters.indigo.ca, an online retailer of books, music, videos, and DVDs. It
is a publicly traded company listed on the Toronto Stock Exchange under the
stock symbol IDG.

For further information: or to arrange an interview with a
representative from Indigo, please contact: Nadia Beale, MS&L, (416) 847-1333,
nadia.beale@mslworldwide.com; Celine Rouzaud, MS&L, (416) 847-1311,
celine.rouzaud@mslworldwide.com