Innovative auto insurance raises consumer confidence - relieves buyers of debt.

    TORONTO, Nov. 12 /CNW/ - With consumer confidence at it's lowest since
1982, buyers of big-ticket items need all the reassurance they can get. For
the past 10 years, WALKAWAY Protection has made the stress around a vehicle
purchase a thing of the past. Consumer fear and hesitation is often related to
personal debt, health and job security. WALKAWAY increases buyer comfort
because it addresses these fears head on by covering up to twelve life
circumstances such as job loss, disability (unable to work), critical illness
and driving restrictive injury. These life circumstances can make keeping a
vehicle or maintaining payments, impossible or impractical. WALKAWAY is the
first vehicle return program effectively canceling a consumer's
vehicle-related debt (lease or finance) when certain life events occur. It is
also the first & only to cover all ages and those with pre-existing health
conditions. It is complimentary for the first 12-months.

    WALKAWAY Canada Incorporated develops, markets and administers
innovative, web-enabled, insurance programs for the retail automotive and
recreational vehicle industry.
    Products include multiple versions of WALKAWAY - the only debt
cancellation insurance in the world protecting consumers from financing
shortfalls arising from depreciation of new and used vehicles (negative
equity). Since inception, WALKAWAY has made it possible for consumers to
eliminate over $30 million in vehicle-related debt. WALKAWAY is underwritten
by ING Insurance Company of Canada and is available only at Authorized
WALKAWAY Retailers.

For further information: Robert Varga at (416) 603-8555 (ext. 24), (416)
834-2400, rv@walkawaycanada.com; or visit www.walkawayprotection.com