La Capitale General Insurance invests in the snowmobile industry

    QUEBEC CITY, Nov. 5 /CNW Telbec/ - La Capitale General Insurance is proud
to announce its large-scale participation in the snowmobile sector of Quebec.
Beginning in mid-December, La Capitale will be the official presenter of
snowmobile trail conditions on The Weather Network in collaboration with the
Quebec Snowmobilers Association (AdmdQ), the Casino de Charlevoix and DataDot
Technology Canada. With more than 10 presentations per day on The Weather
Network, La Capitale is clearly identifying with the distinctly Quebec pastime
of snowmobiling. The trail conditions will also be available on different
websites such as the AdmdQ's at (www.admdq.org); those of the web magazines
Motoneiges.ca (www.motoneiges.ca) and SledMagazine.com (www.sledmagazine.com);
and that of the Communauté des motoneigistes internautes du Québec
(www.motoneigeauquebec.com). Also on these sites, snowmobilers will have
direct access to all Quebec tourism associations, the road condition reports
of the Ministère des Transports and the current and forecasted weather
reports. The purpose is to inform snowmobilers as much as possible about the
region they are riding in.
    As a property and casualty insurer, La Capitale will invest tens of
thousands of dollars to report on trail conditions with the clear goal of
PROMOTING SAFETY! Another objective is to publicize this motorized sport that
is enjoyed by hundreds of thousands of Quebec residents and many visitors from
around the world who come to practise snowmobiling. Together with several
prominent partners, La Capitale will encourage the development of snowmobiling
in Quebec by maintaining good relations with all parties involved in this
sector. After all, they are the heart of the snowmobile industry through their
dedication to this sport that originated here in Quebec.
    In 2006, La Capitale became the first direct insurer to market a complete
plan for motorcycle, snowmobile, ATV, boat, travel trailer and motorhome
owners: RV Solutions Insurance. With this plan, La Capitale broke new ground
by offering all types of insurance for RVs, without requiring home insurance
or automobile insurance on the principal vehicle. After identifying many
glaring needs in this market, La Capitale carried on the momentum by getting
involved on other levels. Furthermore, this investment is just the beginning
of a series that that will be undertaken soon.

    About La Capitale General Insurance

    La Capitale General Insurance is experiencing impressive growth and now
ranks among the five largest property and casualty insurers in Quebec.
Including its brokerage subsidiary, L'Unique General Insurance, La Capitale
General Insurance generates $472 million in written premiums and employs
nearly 1,000 individuals across Quebec, making the company an industry leader
in property and casualty insurance.

For further information: Yves Watier, Senior Director, Business
Development, La Capitale General Insurance, (514) 473-6678; Source: Audrey
Bouchard, Communications and Public Relations Advisor, La Capitale General
Insurance, (418) 266-9662, 1-800-561-7279