PhotoGIFTCARD.com Signs North American Deal With SUBWAY(R) Restaurants' Card Program

    Vancouver-based company to provide customized gift cards for SUBWAY(R)
    Customers

    NORTH VANCOUVER, BC, May 13 /CNW/ - PhotoGIFTCARD.com announced today
that it has signed an agreement with Value Pay Services LLC, the issuer of the
SUBWAY(R) Card, to manage online gift card fulfillment for the SUBWAY(R) Card
program, including its Limited Edition and Photo Gift Card programs. Through
the agreement, PhotoGIFTCARD will handle the SUBWAY(R) online card program
through its design-to-delivery web application that enables customers to
create and purchase gift cards with their own personal photos and messages.
    "This agreement is further proof that our online solution is at the
forefront of the North American gift card industry," says James Roberts,
President, PhotoGIFTCARD.com. "The SUBWAY(R) Card program managers were
impressed with our ability to offer a turnkey solution that seamlessly
integrates with their existing gift card program and website."
    PhotoGIFTCARD's solution includes a user-friendly online interface,
seamless ordering process, and back-end technologies that allow for order
tracking, reporting and fulfillment. Using the interface, customers upload
their own images and text to customize their cards. All content is screened to
ensure quality control and that images stay within acceptable use and brand
guidelines.
    "Gift cards are now an essential part of any retail business. However, by
giving our customers a means to create their own card, we are able to create a
fun and personal experience that is directly tied to our brand," says Ned
Daley, Marketing Specialist, SUBWAY(R) Restaurants. "This is another way to
stand apart from the competition and connect with our customers in a more
powerful way."
    The customized cards can be loaded with various denominations between $5
and $100. The cards are reusable and re-loadable at any time. SUBWAY(R) Cards
are used as a gift or personal spending card, as well as for incentives and
awards. They are available online at www.mysubwaycard.com or at
www.photogiftcard.com.

    About SUBWAY(R):

    The SUBWAY(R) restaurant chain is the world's largest sandwich franchise,
with more than 29,000 locations in 86 countries. To learn more about the
SUBWAY(R) chain, visit www.subway.com. For more information about the
SUBWAY(R) Card, please visit www.mysubwaycard.com. SUBWAY(R) is a registered
trademark of Doctor's Associates Inc.

    About PhotoGIFTCARD.com:

    PhotoGIFTCard.com provides a simple, flexible solution for retailers
looking for a creative way to revitalize existing gift card programs. Using
the PhotoGIFTCARD System, customers can customize gift cards with their own
images and text. The company's offering leverages the growth in the North
American gift card market and provides clients with a means to differentiate
their cards from the competition. PhotoGIFTCARD.com is privately held and
based in North Vancouver, BC. The company's clients include SUBWAY(R)
Restaurants, Earls Restaurants, Joeys Restaurants, Rocky Mountain Chocolate
Factory, Urban Barn and Petland.

For further information: Elettra Communications: Gwen Hardy, (604)
809-0062, gwen@elettra.ca or Simone Abt, (604) 512-8714, simone@elettra.ca