100,000 Winter Games licence plate sold

    British Columbians show their support for the Vancouver 2010 Olympic and
    Paralympic Winter Games

    VANCOUVER, May 12 /CNW/ - Just over one year ago, on April 16, 2007, the
first 2010 Winter Games licence plate was sold. Since then, over 100,000
British Columbians have chosen to purchase 2010 Winter Games licence plates.
On April 9, 2008, Westbank resident, Kelly Milroy became the 100,000 purchaser
of a Winter Games plate.
    Olympic medalist Georgina Wheatcroft and ICBC's Chris Gibson, Regional
Manager, Sales and Marketing presented Kelly with a plaque and a gift basket
on May 2, 2008 to thank him for his support.
    "These are tremendous sales results," said ICBC's Jeff Schulz,
Vice President, Strategic Marketing. "Selling 100,000 Winter Games licence
plates in one year demonstrates British Columbians are proud supporters of the
Games."
    Motorists all over British Columbia are showing their support with
approximately 64,000 plates sold in the Lower Mainland and Fraser Valley,
13,000 sold on Vancouver Island, 16,000 sold in the Southern Interior and
7,000 sold in Northern B.C.
    "It's a personal commitment of support for the 2010 Games when a
British Columbian buys and proudly drives with a 2010 plate, so selling
100,000 plates is a real milestone," said Dave Cobb, Executive Vice President
of Revenue, Marketing and Communications at VANOC. "It's also a very tangible
sign that excitement is continuing to build throughout the province.
Congratulations to ICBC and we hope British Columbians will continue to
support this program which will help us stage Games the whole province and all
of Canada will be proud of."
    Winter Games licence plates can be purchased at local Autoplan broker
offices for an initial fee of $35 and an annual renewal fee of $25. Net
proceeds support the Vancouver 2010 Olympic and Paralympic Winter Games and
our Canadian Olympic Team.
    Additional information about 2010 Winter Games licence plates is
available at local Autoplan broker offices or icbc.com.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information: Media contact: Doug Henderson, (604) 982-1332