Lionsgate and Zed Partner to Launch 'Instantly Rich' Multiplatform Television Show in Key Global Markets

    Partners to Develop Show, Already a Hit on Spain's Antena 3 Network, For
U.S., Canada, Australia and New Zealand

    Mobile SMS and Online Social Networks to Join Traditional TV as Launch
Platforms

    SANTA MONICA, Calif. and MADRID, March 4 /PRNewswire-FirstCall/ --
Lionsgate (NYSE: LGF), the leading next generation studio, and Zed, the
leading mobile content company worldwide in terms of revenue and geographical
reach, today announced a partnership to develop and launch Zed's multiplatform
program "Instantly Rich," already a hit on Spain's Antena 3 TV network, in
such leading territories as the United States, Canada, Australia and New
Zealand.  The pairing on "Instantly Rich" is Lionsgate and Zed's first
worldwide project since forming their partnership to explore cross-platform
synergies between mobile multimedia and television in September 2008.  In
addition to sales to major broadcast, cable and other traditional television
networks, the program, a proprietary format of Zed, will also be sold to
leading mobile operators for mobile SMS integration.

    "Instantly Rich" is a 60-minute weekly reality show that originally
launched as "Rico al Instante" in January on Spain's Antena 3 TV, where it
successfully became one of the network's number one non-scripted programs. 
Format sales of "Instantly Rich" will be overseen by Craig Cegielski,
Executive Vice President, Programming and Sales, of Lionsgate International
Television, and Miguel Lopez-Quesada, General Manager of Zed TV, in
territories covered under the agreement.

    On the mobile SMS platform, "Instantly Rich" will invite viewers to
compete via SMS text messaging for the opportunity to be selected as
contestants on the following week's program, with a chance to win up to $1
million each week on live television. Leading up to the show, five production
crews will be dispatched to the cities where that week's finalists will be
selected through surprise visits to their homes.  The production crews will
document each finalist's participation in predetermined challenges, along with
their efforts to garner the voting support of their communities and the
viewing audience, who will cast votes in real time via SMS or by telephone. 
Contestants can win prizes up to $1 million.

    Social and mobile multimedia platforms, web sites, social media widgets
and mobile applications will build visibility and momentum for the show and
its contestants.  While show contestants can register their candidacy on
mobile SMS, they will also be able to participate via social media network,
including proprietary Zed People, as well as on mobile WAP and other
downloadable mobile applications.

    "This is a revolutionary new concept in reality television programming in
which mobile and social networking platforms are drivers for content and not
afterthoughts," said Lionsgate President of Television Programming &
Production Kevin Beggs.  "We expect mobile multimedia to generate a
significant portion of the show's overall revenues, and we believe that this
multiplatform launch once again reflects Lionsgate's commitment to
groundbreaking television innovation."

    Miguel Lopez-Quesada, General Manager of Zed TV, said, "We see ourselves
as players with a disruptive technology, so it's great to partner with another
industry pioneer.  During our previous relationship with Lionsgate, we
realized there was a strong partnership in the making between two nimble,
market-leading companies.  This initiative continues to grow that partnership
and, for the first time, we're developing a series that not only leverages the
$130 billion global SMS market, but also strengthens Zed's goal of having a
multiplatform vision covering console, cinema, PC, mobile and now television."

    "Instantly Rich" will tap a large and fast-growing mobile messaging and
content marketplace. According to Portio Research, mobile messaging generated
revenues of $130 billion worldwide in 2008, and this figure is expected to
rise to $224 billion by 2013.  Portio also reported that mobile content,
including mobile music, games, video and TV, was worth $23.9 billion globally
in 2008.  Portio projects that mobile content will grow to a total market
value of $47.2 billion by 2013.

    ABOUT LIONSGATE

    Lionsgate is the leading next generation studio with a major presence in
the production and distribution of motion pictures, television programming,
home entertainment, family entertainment, video-on-demand and digitally
delivered content.  The Company is leveraging its content leadership and
marketing expertise through the recent acquisition of TV Guide Network, one of
the 25 most widely distributed cable networks, and partnerships that include
the FEARnet branded VOD and Internet horror channel with Sony and Comcast, the
expected fall 2009 launch of EPIX, a new premium entertainment channel with
partners Viacom and MGM, investment in the leading young men's digital
distribution platform Break.com, the recent acquisition of the content and
navigation portal TV Guide.com, ownership of the premier independent
television syndication company Debmar-Mercury and an alliance with independent
filmed entertainment production and distribution company Roadside Attractions.

    The Company is an industry market share leader at the North American
theatrical box office for calendar 2009 to date and has had recent theatrical
box office successes that include Tyler Perry's MADEA GOES TO JAIL, which
generated a $41 million opening weekend, largest in Lionsgate history, and has
been number one at the box office for the past two consecutive weeks, MY
BLOODY VALENTINE 3D, SAW V, RELIGULOUS, FORBIDDEN KINGDOM, RAMBO and THE BANK
JOB.  Lionsgate has also forged strong positions in television and home
entertainment with the production of such critically-acclaimed television
series as "Mad Men," "Weeds" and "Crash," the distribution of Tyler Perry's
"House of Payne," "Family Feud" and "South Park" and upcoming shows including
Tyler Perry's "Meet The Browns" and "The Wendy Williams Show," as well as
market share of nearly 7% and the industry's leading box office-to-DVD
conversion rate in home entertainment.  Lionsgate handles a prestigious and
prolific library of approximately 12,000 motion picture and television titles
that is an important source of recurring revenue and serves as the foundation
for the growth of the Company's core businesses.  The Lionsgate brand is
synonymous with original, daring, quality entertainment in markets around the
world.

    ABOUT ZED

    Zed develops and markets entertainment and community products and
services for mobile and the Internet.  The company is the leading mobile
value-added services (MVAS) player in the world in terms of revenue and
geographical footprint.  Zed operates in 54 countries, including Europe's
largest markets, USA, Russia and China.  Zed holds agreements with 130
wireless operators all over the world and employs 1,400 staff.

    Founded in 1996, the company's history is characterized by ongoing
development of innovative services in the entertainment and leisure arena for
mobile and internet, and remains at the forefront of the industry.  For more
information visit www.zedw.com.

    For further information:

    Lionsgate:
    Don Ciaramella
    The Lippin Group
    (212) 986-7080
    don@lippingroup.com

    Leah Krantzler
    The Lippin Group
    (323) 965-1990
    lkrantzler@lippingroup.com

    Zed:
    Miguel Lopez-Quesada
    General Manager Zed TV
    General Manager Corporate Communications and Institutional Affairs
    mlopezquesada@zed.com

    Eduardo Romero
    Corporate Communications Coordinator
    Tel: (+34) 91 6404858
    eromero@zed.com

For further information: Don Ciaramella, +1-212-986-7080,
don@lippingroup.com, or Leah Krantzler, +1-323-965-1990,
lkrantzler@lippingroup.com, both of The Lippin Group, for Lionsgate; or Miguel
Lopez-Quesada, General Manager Corporate Communications and Institutional
Affairs, mlopezquesada@zed.com, or Eduardo Romero, Corporate Communications
Coordinator, (+34) 91 6404858, eromero@zed.com, both of Zed TV, for Lionsgate 
Web Site: http://www.lionsgate.com